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Campaign Viral Chart: P&G holds strong as Thinkbox debuts

72andSunny, joins a list of past ads for the 'Call of Duty' brand that have performed strongly in the social web. With more than 3,000 shares, an ad for American snacks brand Pop Chips, in which Hollywood ...

The AA calls £7 million advertising review

McCann London was responsible for the AA s most recent campaigns, including those that feature John Cleese and promote the brand s home emergency services. The "faulty shower" spot, which sees ... company of Saga Group, the travel and finance brand that focuses on the over-50s. In January, VCCP ...

Hertz calls review of £10 million pan-Euro media

is looking for a global PR agency to handle the brand s corporate reputation around the world. Hertz ...

Autoglass launches TV campaign pushing online booking

Created by Tellyville, the ad stars the brand's call centre staff and Autoglass technician Chris Moulders, who also does the voiceover. It begins with Moulders having a family breakfast with his daughter, who shows her father how to arrange an appointment on a tablet device via the Autoglass online ...

Campaign Viral Chart: April Fools' hat-trick from Google doesn't stop toddler dancing

the only April Fool's Day activity from brands this year to make the chart. ' The road we've travelled ...

April Fools' Day: Which brands got involved?

BMW, Peugeot, The Famous Grouse and Virgin Holidays were among the brands playing pranks for April

VCCP wins global McLaren ad brief

launched. VCCP will also be responsible for developing a global brand position for McLaren Automotive ... and marketing director at McLaren Automotive, said: "As our business operations mature, so must our brand. I am ... , the executive creative director at VCCP, added: "McLaren Automotive is already one of the most innovative brands ...

Omnicom and IPG form JV to service $1bn global Chevy account

, and Interpublic s McCann Erickson, the brand s lead agency in Latin America, India and China, have formed the 50 ... in Detroit, and its only focus will be on strengthening and growing Chevrolet into an iconic global brand ... on our global Chevrolet brand, and a portion hitting the bottom line," Ewanick said. Commonwealth ...

UM lands Zipcar's £4m planning and buying account

acquisitions and brand awareness. Weber Shandwick will work closely with Zipcar UK's newly appointed ... and innovative brand campaigns, and will play a crucial role in the development of the Zipcar brand in the UK ... Zipcar had approached building its brand in the UK. This win is the most significant for UM London ...

Citroen pushes DS5 model with interactive mailer

together". Peter Cronin, managing director of Acuity said: "Most non-premium automotive brands are trying to move their products 'up-market' in attempts to increase margins. Brands in this space ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.