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The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand ... . Mars, which owns brands including M Ms, Skittles, Pedigree, Whiskas, Uncle Ben's and Wrigley ...
The ad, created by Karmarama, features established brand character 'Joe', played by stand-up comedian, Craig Murray, walking across Ilkley Moor in Yorkshire, delivering a manifesto about the quality and pricing of Plusnet's broadband. The ending shows a huge dog painted on the side of a hill ...
BetVictor, the online betting brand owned by Victor Chandler, has hired VCCP to handle its..., which launched in January, centred around McGuinness' insistence that the brand needed a "gimmick" while ...
brands use in addition to the printed format. McCann London has created a campaign to support ... of all of news brands, in all the platforms, in the media mix and the role that they will continue ...
Should advertisers focus more on weekend press, Alasdair Reid wonders.
What has the past week told us about its value to brands?...products and brands" and that it "continues to be a very effective tool for engaging with our customers ...
Hot on the heels of winning Best Sports Programme at the Sony Radio Academy Awards, talkSPORT is pumping out some neat commercial opportunities for brands ahead of a summer "carnival" of live sport ... for online branded gamification using arm gestures. And one thing we don't ... Nasdaq's Facebook ...
with creative challenges such as what John Lewis, a normally "mute brand", should sound like. Redican ... brands, citing ASOS, Xbox and Southern Comfort as recent spenders. "Any brand can use radio," Redican ...
films and being entertained? We are thrilled to be working with a brand as innovative and exciting ... for its 100 million main brand advertising account, previously held by The Red Brick Road. ...
in Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda....issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which was rolled out at the time to refund the price difference if a customer's branded goods cost less at Asda ... Sainsbury s stores were participating in Brand Match. It is not clear whether this point was accurate ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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