Experian kicks off £6m media review
24 May 2012 | by Katherine Levy
Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6
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Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
The ad, created by Karmarama, features established brand character 'Joe', played by stand-up comedian, Craig Murray, walking across Ilkley Moor in Yorkshire, delivering a manifesto about the quality and pricing of Plusnet's broadband. The ending shows a huge dog painted on the side of a hill ...
BetVictor appoints VCCP for creative
24 May 2012 | by Jeremy Lee
BetVictor, the online betting brand owned by Victor Chandler, has hired VCCP to handle its..., which launched in January, centred around McGuinness' insistence that the brand needed a "gimmick" while ...
New business leagues (25 May 2012)
24 May 2012
on Campaign and Brand Republic, or view the "new-business league" page on Brand Republic . ...
Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...
Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
brands use in addition to the printed format. McCann London has created a campaign to support ... of all of news brands, in all the platforms, in the media mix and the role that they will continue ...
AAI axes creative treatment to streamline pitch process
24 May 2012 | by Campaign staff
to interrogate the marketers. The new approach has been branded Mutual Decision. David Wethey, the AAI ...
Jordans & Ryvita calls £6m advertising pitch
24 May 2012 | by Sara Kimberley
to handle the 2 million advertising and digital account for the Jordans brand, which was previously ...
Beiersdorf kicks off £110m pan-Euro media review
24 May 2012 | by Nick Batten
Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its
Zurich calls £100m global ad review
24 May 2012 | by Anne Cassidy
Worldwide currently handles the brand s advertising in key markets, including Europe, North America and Asia ... . Zurich s most recent major TV campaign in the UK featured two animated figures wearing the brand logo ... first aired in 2009. The brand s advertising has been supported by DM, digital and experiential work ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
