An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared...by children. In its defence, Reckitt Benckiser said the product and brand were of a sexual nature ...
Schwarzkopf, the Henkel-owned brand, has signed a £2 million deal to become the headline sponsor...The deal, negotiated by MEC, will see branding for Schwarzkopf's Live Color XXL hair-dye products appear on idents and all marketing around the Big Brother formats. The idents will be created by Signal ... , challenges and rewards. Ben Haxworth, the head of marketing at Schwarzkopf and Henkel, said: "The brand ...
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
the opportunities the site now offers intrepid brands - and those responsible for driving them. "The thing about ... brands] at other media companies, I just didn t." On a mission to engage Everson joined Facebook a ... brand on Facebook. We have some excellent case studies now in the market where brands are really ...
Weinberger is to leave the agency, in Brand Republic's round-up of this week's people moves in advertising
. Unilever's grooming brand Lynx sponsored the panda mating programme at Edinburgh Zoo as part of its ...
back-to-back throughout the Easter period on Disney Junior. There will also be a co-branded on-air competition to drive consumers to the Nivea Sun microsite, which will feature a competition page and a branded ... for Nivea Sun and Disney Junior has resulted in a highly interactive campaign than spans both of the brand ...
Gray, senior brand manager, Panadol, said: "Panadol comes to the aid of UK consumers with its pain ... for the brand to reach its core target audience." Follow Maisie McCabe on Twitter @MaisieMcCabe ...
towards a brand's heaviest buyers, according to Professor Byron Sharp from the Ehrenberg-Bass Institute..., brands needed to reach people who didn't buy their category very often. However, Facebook fans "skew ... than earned media because it reached a brand's normal category base, while higher rating TV shows were ... the category very often. He said: "Big brands reach the people who don't buy the category very often that ...
Bloo, the Jeyes-owned toilet freshener brand, has signed a deal to sponsor ITV's daytime DIY
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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