06 Mar 1998
| by LEXIE GODDARD
championship which has been backed by the
Bass brand for three years....CarlingNet (www.fa-carling. com) is the official web site of the
Carling Premiership, the FA championship which has been backed by the
Bass brand for three years.
The site was launched by the Bass sponsorship department in December
1995 to provide news and information for football fans ...
27 Sep 1996
surf circuit event. The cider brand is
hoping to reach the 18-25 target market via its association...Merrydown has teamed up with the campaigning group Surfers Against
Sewage (SAS) to sponsor its surf circuit event. The cider brand is
hoping to reach the 18-25 target market via its association with the
competition which runs until the end of November at beaches across
Britain.
...
27 Sep 1996
| by ROBERT DWEK
brand into UK lifestyles, emulating its success in France, and to
convey a lot of information in a ...
27 Sep 1996
| by LEXIE GODDARD
, rather than a diet beer.
Marston s other brands include Pedigree Bitter, Marston Bitter ...
13 Sep 1996
| by LEXIE GODDARD
Red Bull, the high-energy soft drink, has called in Jackie Cooper PR to
promote it as a pick-me-up for hangover sufferers, clubbers and long-
distance lorry drivers.
13 Sep 1996
| by SHIRLEY HANLEY
was for adults lacked strong evidence.
I suspect that Carlsberg-Tetley, the corporate brand, will not come ...
04 Apr 1996
to it than
meets the eye . The agency, which already handles a host of Bass brands,
plans a national press...Clubland drag queen Miss Kimberly is the focus of the PR campaign to
launch Tennent s Super Ice lager. Created by Bass Brewers agency
Paragon Communications, the campaign uses the strapline more to it than
meets the eye . The agency, which already handles a host of Bass brands,
plans a national ...