, the brand's newest addition to its product range.
Brave has developed a new campaign for the ecological cleaning brand Ecover....The campaign includes Ecover s first major brand advertising on British TV, as well as outdoor, press, digital and social media activity. ...
discussion on the brand s Facebook page and YouTube channel as the campaign develops. ...
Listerine, the Johnson & Johnson-owned oral healthcare brand, has rolled out what it claims
Speaking into the original microphone which was used in the film, King s version takes a swipe at rivals including Gillette, for the high prices of its razors, compared to King of Shaves own brand the Azor. The ad is Tiger Savage s debut ad, for her new venture Tiger s Eye. View the ad on YouTube ...
The creative for the Unilever owned brand campaign is based around the idea of giving tips to lads hoping to 'get in there' with the girls. Video 1: 'Spin the bottle' Video 2: 'Say cheese' Video 3: 'Perfect man' ...
the audience. Unilever is planning to use its sponsorship to engage with consumers for brands such as Simple, Nexxus haircare, and Bertolli frozen food. Deodorant brand Sure recently became the global sponsor ... across several countries simultaneously. The move by Unilever indicates the brand's increasing demand ...
Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship...In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...
the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections...Fernando Machado, global brand development vice-president, Dove Skin, said the social ... : "I didn t make the call on developing this based on ROI, it was based on community. "Other brands ... with "positive" Dove ads that boost the recipient's self-esteem and have been paid for by the brand ...
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...brands and connections with consumers. These are long-term investments, and any time we have been guilty ... . They are looking for brands that not only give them the product benefits, but also make positive contributions to society. You don't have friends for a quarter, you make friends for life. That's why we call it 'Brands ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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