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Corsodyl 'ignore' by Grey London

Corsodyl, the mouthwash brand, has launched a spot by Grey London to educate people about gum

Old Spice 'believe in your smellf' by Wieden & Kennedy Portland

, the brand's newest addition to its product range.

Boots 17 'peep show' by Mother

Boots has launched a campaign for its cosmetics brand 17 featuring songs inspired by the retailer

Old Spice 'smell is power' by Wieden & Kennedy Portland

The ad features Terry Crews, who last appeared in the brand's Odor Blocker campaign. He demonstrates how the scents of Old Spice body spray can transform a regular-smelling man into a man who smells ... will unveil two co-branded TV spots with the Procter Gamble brands Bounce and Charmin. ...

Ecover 'feel good cleaning' by Brave

Brave has developed a new campaign for the ecological cleaning brand Ecover....The campaign includes Ecover s first major brand advertising on British TV, as well as outdoor, press, digital and social media activity. ...

GHD 'Scarlet Collection' by RKCR/Y&R

Rainey Kelly Campbell Roalfe/Y&R has created print work for GHD, the hair-styling brand, featuring

Old Spice 'smell better than yourself' by Wieden & Kennedy Portland

The campaign will also include Facebook and YouTube activity and forms part of the brand's "smell better than yourself" campaign, featuring Isaiah Mustafa. ...

Airwick 'fresh air' by Euro RSCG London

Euro RSCG London has created a 20 second TV ad for Air Wick to launch the brand's new aerosols.

Mindshare retains Unilever media buying in the US

decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...brands and connections with consumers. These are long-term investments, and any time we have been guilty ... . They are looking for brands that not only give them the product benefits, but also make positive contributions to society. You don't have friends for a quarter, you make friends for life. That's why we call it 'Brands ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.