decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...
The Aegis-owned digital agency will work across the Dulux, Polycell, Cuprinol and Hammerite brands ... , creative development, social media optimisation and community management for all brands across Facebook ... campaign will support the Polycell sub-brand Polyfilla. In addition to digital activity, the campaign ...
, which she took up earlier this month, Power oversees brands including Matrix, Pureology and L Or al ... an online account to access free samples, reviews, advice and money-off vouchers for its products. Brand ...
Reckitt Benckiser (RB) is looking to enhance the global digital presence of its Durex brand....The FMCG company plans to ramp up its digital marketing for the condom and sex-toys brand, as part of its wider power brands strategy. RB is seeking a global digital agency to devise a strategy and build a website for Durex, which it acquired in 2010. The development comes shortly after the brand ...
they will plough the money saved into brand building, while P G chief executive Robert McDonald argues that a ... ', it used P G's Secret deodorant brand as a case study, claiming that its sales rose 9% in the US after a ... that has provided good value for money. However, that does not mean brands can cut back on the creative ...
How does a rapidly growing brand ensure that its marketing efforts in various countries are co...- nothing less will do. Mhairi McEwan is the co-founder and chief executive of Brand Learning and co ...
brand (known as Sure in the UK)....on the Unilever global digital roster, and will also work with the Impulse brand. Previously, Unilever produced ... the brand saw digital "as critical to maintaining the ongoing success of the Rexona brand". R/GA will deliver digital campaigns and long-term digital platforms for the brand in a move to strengthen ...
\London. The appointment will strengthen the agency s existing relationship with GSK, which involves advertising for brands including Alli and NiQuitin. Grey will continue to work on GSK s healthcare range and oral hygiene brands ... for Aquafresh included a repositioning of the toothpaste brand after launching a campaign for its fruit ...
Advantage Card, as well as a major TV campaign featuring its brand ambassador, the actress Joanna Page. ...
. The science that goes into our brands is a competitive advantage. Lucozade, for example, is subject to more ... . Up to 20 in-house positions will be created for staff specialising in brand PR, particularly ... on internal engagement and another made up of brand specialists maximising GSK s sponsorship deals ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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