to remove filtersOld Spice 'believe in your smellf' by Wieden & Kennedy Portland
25 Apr 2012
, the brand's newest addition to its product range.
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Corsodyl 'ignore' by Grey London
09 May 2012
Corsodyl, the mouthwash brand, has launched a spot by Grey London to educate people about gum
Boots 17 'peep show' by Mother
12 Mar 2012
Boots has launched a campaign for its cosmetics brand 17 featuring songs inspired by the retailer
Old Spice 'smell is power' by Wieden & Kennedy Portland
13 Jan 2012
The ad features Terry Crews, who last appeared in the brand's Odor Blocker campaign. He demonstrates how the scents of Old Spice body spray can transform a regular-smelling man into a man who smells ... will unveil two co-branded TV spots with the Procter Gamble brands Bounce and Charmin. ...
Ecover 'feel good cleaning' by Brave
06 Jan 2012
Brave has developed a new campaign for the ecological cleaning brand Ecover....The campaign includes Ecover s first major brand advertising on British TV, as well as outdoor, press, digital and social media activity. ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
the audience. Unilever is planning to use its sponsorship to engage with consumers for brands such as Simple, Nexxus haircare, and Bertolli frozen food. Deodorant brand Sure recently became the global sponsor ... across several countries simultaneously. The move by Unilever indicates the brand's increasing demand ...
Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship...In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...
Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...
Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared...by children. In its defence, Reckitt Benckiser said the product and brand were of a sexual nature ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
