More Th>n 'Personal Claims Handler' by Fallon London
21 Jul 2009
, Fallon is telling consumers in its latest TV ad for the brand.
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Bank of Scotland 'with you all the way' by RKCR/Y&R
02 Feb 2010
-fareast-language:#0400; mso-bidi-language:#0400;} The brand campaign aims to show consumers the bank ...
Zurich Connect 'blue and orange' by Publicis Dialog
10 Jul 2009
, blue and orange, that bring to life the brand's promises of price and quality....The characters, voiced by comedian Alexander Armstrong and Mutual Friends actor Marc Warren, act as brand spokesmen for the new direct insurance offer from Zurich Connect. The duo represents the good value as well as the quality of the new product. The end line reads: A little price, a lot of cover. ...
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising ... the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ... marketing director at Barclaycard, said the launch will further the brand s reputation as an innovator ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager to head of brands and engagement. ( Marketing ) Directories brand Yell has parted company with group ...
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
for brand marketers...., sparkling strategic thinking, a brilliant brand video, all polished and rehearsed to make an unforgettable ... at the very highest commercial level, threatening an entity we might call Brand Britain. It is airport queues ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a ...
Brand barometer: Car insurers, which one is most prominent online?
18 May 2012 | by Gemma Charles
Admiral is the most prominent, followed by Aviva
Direct Line Group recruits former HSBC marketer Evans
17 May 2012 | by Alex Brownsell
of brand portfolio and partnerships, as the business bolsters its management team ahead of a divestment..., which owns brands such as Churchill, Green Flag and Privilege, rebranded from RBS Insurance earlier ... understand and segment our customers; accelerate the development of our best in class brands, and deliver ... brand , with TV ads featuring its bulldog mascot, joined by actor Martin Clunes. ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ... ecosystem. As ever, we evaluated a marketer's personal brand as much as their employer's. We've also placed ... of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
