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Experian kicks off £6m media review

Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6

Zurich calls £100m global ad review

Worldwide currently handles the brand s advertising in key markets, including Europe, North America and Asia ... . Zurich s most recent major TV campaign in the UK featured two animated figures wearing the brand logo ... first aired in 2009. The brand s advertising has been supported by DM, digital and experiential work ...

PAA lands Investec private banking account

the financial brand's private banking division with a big focus on loyalty marketing. Until now, the bank has ... will continue to handle the brand's advertising. Last year, Investec struck a deal with the England and Wales ...

Direct Line Group recruits former HSBC marketer Evans

of brand portfolio and partnerships, as the business bolsters its management team ahead of a divestment..., which owns brands such as Churchill, Green Flag and Privilege, rebranded from RBS Insurance earlier ... understand and segment our customers; accelerate the development of our best in class brands, and deliver ... brand , with TV ads featuring its bulldog mascot, joined by actor Martin Clunes. ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

alternative sports lifestyle brands....brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ... -by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked for an agency to work across its entire portfolio. In 2004, the brand hired Frank PR to handle media backlashes ...

Quiet Storm wins Claims Direct task

and buying for the brand. Claims Direct, which previously created its advertising in-house, was once ... and to the point." The brand was bought by the law firm Russell Jones Walker in 2003, after falling ...

Chime pushes ahead with Bell Pottinger sale

constituents of the Bell Pottinger brand. The businesses included in discussions are Bell Pottinger Sans ...

Tulchan parts company with managing partner Neil Duffy

Perceptions. At brand consultancy Interbrand, Duffy was a director, Europe, among other positions during ...

WPP lands global Bank of America ad and branding account

WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America...The team will handle Bank of America's overall brand positioning, as well as branding ... s brand agency Brand Union already handled some work for the client. Hill Holiday has retained ... both the progress we ve made as well as the value of our brand and our company to all of our ...

Metro Bank brings in Lansons' Beth Murray for manager role

Murray joins amid rapid expansion for the brand, which launched in 2010 and plans to have 200 branches nationwide by 2020. Responsible for driving campaigns that increase awareness of Metro Bank s customer-centric brand, through business and consumer-specific activities, she will also establish ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.