Helen Edwards on Branding: Virgin modesty
30 Nov 2011 | by Helen Edwards
Sir Richard Branson's brand escapes public anger because it understands the nation's petty envies.
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WPP lands global Bank of America ad and branding account
04 May 2012 | by Daniel Farey-Jones
WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America and is to set up a dedicated account group called Team Bank of America.
Helen Edwards on Branding: Tackling the Aftershock
28 Sep 2011
Brands must keep their promises if they are to rebuild consumer trust damaged by the financial crisis.
Helen Edwards on Branding: The flipside of the pancake
14 Sep 2011 | by Helen Edwards
If the current financial turmoil evolves into a flatline, pancake-shaped economy, make the most of it.
Helen Edwards on Branding: How banks keep you in line
25 May 2011 | by Helen Edwards
Despite awful service, inertia stops people moving their accounts. Is a change imminent however?
Helen Edwards on Branding: A new consumer champion
26 Oct 2010 | by Helen Edwards
With the demise of Consumer Focus comes an opportunity for marketers to gain competitive edge.
Helen Edwards on Branding: Apple of their eye
29 Sep 2010 | by Helen Edwards
Marketers should stop trying to ape Silicon Valley's finest and focus on their own brands' heritage.
Helen Edwards on Branding: Ask why before you buy
17 Aug 2010 | by Helen Edwards
Those eyeing up a brand acquisition need to answer several vital questions before leaping in with a bid.
Barclays defends branding of London cycle hire scheme
30 Jul 2010 | by Jennifer Whitehead
Barclays Cycle Hire launches in London today (30 July), with the bank defending the strategy behind its £25m, five-year sponsorship of the scheme.
Helen Edwards on Branding: In with the in-crowd
14 Jul 2010 | by Helen Edwards
While involving internal stakeholders is often useful, it is crucial to avoid marketing by committee.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
