Trading places: this week's people moves
20 Apr 2012 | by Daniel Farey-Jones
Weinberger is to leave the agency, in Brand Republic's round-up of this week's people moves in advertising
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Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager to head of brands and engagement. ( Marketing ) Directories brand Yell has parted company with group ...
Why the world needs a desirable bank
02 Apr 2012 | by Simon Clough
The big banking brands need to be careful they don't stagnate as competitors enter the field...expect brands in the sector to be well-defined and diverse. But in truth the opposite is true: over ... the results of our second Brand Desire survey, which explored the brands that 22,000 people across the world most desire... and why. The survey involved 555 brands across many different industries, including ...
Trading places: this week's people moves
02 Mar 2012 | by Matthew Chapman
Bradley to group brand director, in Brand Republic's round-up of this week's people moves in advertising...the promotion of Carolyn Bradley to group brand director. (Marketing) Media MediaCom has promoted ...
Trading places: this week's people moves
24 Feb 2012 | by Daniel Farey-Jones
executive creative director in Brand Republic's round-up of this week's people moves in advertising...its retail banking business, including the NatWest and RBS brands. ( Marketing ) Reckitt Benckiser 's worldwide media director Ian Hutchinson is leaving the company after 16 years. ( Brand ... brands to make TV ads Shazam-enabled. ( Media Week ) ...
Trading Places: this week's people moves
10 Feb 2012 | by Daniel Farey-Jones
Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising...of executive editor digital. ( Media Week ) MEC has hired former Media Brands mobile strategist Jide Sobo ...
Campaigns with the fear factor
30 Oct 2011 | by Georgina Brazier
Several brands have tied in ads with Halloween this year; we present a number of them here.
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science...to the demographic and transactional pictures built up by companies such as Experian and Dunnhumby. Brands trying ... of brands using direct mail, which remains a proven medium despite rising cost due to the travails of Royal ... in customer segmentation, combined with that rising cost, is prompting brands to develop more targeted ...
Targeting students - the potential for brands
04 Oct 2011 | by Alice Dunn
the branding right is vital in this market, writes Kantar Media's Alice Dunn....-term brand loyalty. The latest insight from Kantar Media s TGI survey shows 1.7 million adults aged 18+ are currently in full time education in Britain. Getting the branding right is key to appealing ... , for instance, students are over twice as likely as the average British adult to claim brand image is the most ...
Hall of Fame shortlists finalised and deadline extended
09 Sep 2011 | by Staff
Having been inundated with nominations for the Brand Republic Hall of Fame, and having added those...media arm bigmouthmedia, today and vote for those leaders, brands and innovators you feel deserve the most recognition. The final shortlists for the leaders, brands and innovators categories are ... Borkowski Brands Apple Audi BlackBerry Cadbury Dyson Guinness Honda Innocent John Lewis Partnership ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
