Trading places: this week's people moves
20 Apr 2012 | by Daniel Farey-Jones
Weinberger is to leave the agency, in Brand Republic's round-up of this week's people moves in advertising
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Hiscox becomes first UK brand to use AdCastPlus platform
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Hiscox, the specialist insurer, is the first UK brand to use Klaustech's new ad format, AdCastPlus...print advertising, outdoor, digital and TV sponsorship. "The engaging format will promote our brand ... in the UK." The Internet Advertising Bureau (IAB) s latest report, "Building brands online", found ... the level of message association and the highest levels of brand awareness. ...
Direct Line Group seeks shop for DM task
19 Apr 2012 | by Sara Kimberley
Churchill Insurance, Direct Line, Green Flag and Privilege brands....The RBS Insurance-owned brand is using the intermediary Sage Canary to handle the review and an RFI has been issued to a number of agencies. The appointed agency will be responsible for handling the brand's direct marketing, which will include promotional activity and new brand partnerships ...
HSBC promotes Philip Mehl to pan-Euro role
19 Apr 2012 | by Alex Brownsell
, overseeing its HSBC, M S Money and First Direct retail banking brands. Last year, HSBC appointed former ...
Multitrip.com in tie-up with Real Radio
10 Apr 2012 | by Nick Batten
Insurance brand Multitrip.com has secured a tie-up with Real Radio as part of radio and outdoor...The brand, which is owned by Blue Insurances, yesterday started a four-month airtime deal with the GMG Radio-owned radio brand. It is sponsoring Real Radio North West s Cash Calls, where listeners ... .com as its preferred holiday insurance provider. The brand will then cover the travelling winners ...
Insurer awards digital media to iProspect and Carat
05 Apr 2012 | by Nick Batten
respectively for insurance brands esure and Sheilas' Wheels after a competitive pitch....agencies will be responsible for driving awareness and increased customer growth for both insurance brands ... , said iProspect had impressed with their understanding of the brand. She said: "Their industry ...
MasterCard hands Frank PR Champions League brief
04 Apr 2012 | by Alec Mattinson
MasterCard has appointed Frank PR to exploit the brand's UEFA Champions League sponsorship....MasterCard has appointed Frank PR to exploit the brand s UEFA Champions League sponsorship. The pan-European brief will see Frank support MasterCard initiatives around the tournament, thought ... the brief, while MasterCard could not be reached for comment. In March, the brand called in Kaper ...
My Secret Work Weapon: Show no fear when it comes to change - it's inevitable
04 Apr 2012 | by Jan Gooding, Global marketing director, Aviva
. Brands are all about consistency, but underneath that, there is evolution. It makes me feel settled about ...
Bupa marketer McAnena departs to set up consultancy
03 Apr 2012 | by Alex Brownsell
Bupa's global brand director, Fiona McAnena, has left the healthcare company to start a consultancy...McAnena departed Bupa last month after a three-year tenure, which included overseeing the relaunch of the brand under the strapline Helping you find healthy . It is not yet known whether Bupa will seek a ... in developing the brand s healthcare partner strategy. ...
PR consortium teams up to support Bully-Banks
02 Apr 2012 | by Matt Cartmell
swaps may have been mis-sold by banks including Barclays. PR and digital marketing agencies Brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
