Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...
compared with the same period a year earlier. Hamleys' concession store, which usually only sells own-brand ... 'Nex and Meccano, is very competitive, so for Lego's brand awareness this campaign was spot on. ...
was integral to the growth of Nicky Clarke electrical products. PHA demonstrated a passion for the brand ... , and the Nicky Clarke brand in general. The range includes the Mayfair Collection, Frizz Control and DesiRED ...
: September-November 2011 Budget: 30,000 Objectives To engage consumers with the brand ... of media coverage. Strategy and plan The brand wanted to reach ABC1 35- to 54-year-old environmentally conscious consumers. The PR team secured farmer and TV presenter Jimmy Doherty as a brand ...
as the 'ultimate' sports bra and drive sales To increase brand awareness of Panache as the authoritative brand of fitness and lingerie To associate the bra with relevant celebrities and sports ... as the product is good. Instinct appears to have done a good job of engaging the right media with the brand ...
never knowingly undersold -style pledge to match the price of branded groceries of market-leading Tesco ...
Lil-Lets, the female sanitary protection brand, has hired Shine Communications to support delivery...The agency has been appointed for an ongoing brief to deliver a brand campaign that will drive engagement for Lil-Let s extended product range among targeted media channels. Starting immediately ... are looking forward to delivering Lil-Lets a stand-out and innovative campaign. The Lil-Lets brand ...
The agency has been called in by Clever Clogs, a distributor of kids brands across the UK, to help it introduce the ERGObaby baby carrier from the United States. Hope Glory s consumer brief is to build brand ... brand campaigns. Hope Glory managing partner Jo Carr will lead the project, which was won following a ...
Shampoo brand Vosene has called in Focus PR for a consumer brief as it looks to revamp its image...manager Helen Maddin, added: It s a big move for the brand and their biggest innovation in 15 years, so ... and this is about diversification of what is heritage brand and taking it forward, giving it a more modern look ...
Tristan Pineiro has been appointed managing director of Grayling's consumer brands division....Pineiro, formerly creative and consumer brand director for 3 Monkeys, will head up clients including Diageo, Nestl and Energizer, and join the agency s UK executive board. He replaces Daniel ... most. During his five years at 3 Monkeys, Pineiro worked with brands including BIC and 3Mobile ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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