Euro RSCG London has created a social media and TV campaign for Reckitt Benckiser's Durex brand.
The work uses footage of real people enjoying the brand s Indoor Skydiving, Spa Day and Rally Driving experiences. The 30 second spots will run across a number of UK digital and satellite and television stations with media planning and buying handled by MNC. ...
The film will be available on their Facebook, YouTube and Vevo accounts.This is Cartier s biggest online engagement, marking the first time the iconic luxury brand has used social media to reach consumers. Painted Love is inspried by the myth of Pygmalion and Galatea, which charts an encounter ...
EdenCancan has been chosen by the menswear brand Duchamp to promote the brand and its new design...The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand ... not be associated with the brand to expand its fashion appeal. Nick Ede, creative director of EdenCancan, said ...
Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its
Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...
for the 2012 and 2013 Formula 1 season by branding its Edifice watches with the Red Bull logo and colours. ...
compared with the same period a year earlier. Hamleys' concession store, which usually only sells own-brand ... 'Nex and Meccano, is very competitive, so for Lego's brand awareness this campaign was spot on. ...
18 Feet & Rising has landed the £3 million advertising account for the AkzoNobel woodcare brand...The agency won the business after a pitch against DHM, The Brooklyn Brothers and The Corner in a process that was handled by Rad Consulting. 18 Feet Rising, which takes a place on the AkzoNobel roster, will now be responsible for creating a campaign to reinvigorate the brand as it looks to take ...
and UK comms for its Pampers brand into one agency as part of its drive to improve efficiency....uses the agency for the disposable nappy brand's EMEA activities. The news follows last month's revelation that P G had moved global PR duties for its Vicks brand to MSLGroup, which previously handled only ... brand PR manager Catherine McMahon confirmed the account shift but declined to comment on further ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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