Euro RSCG London has created a social media and TV campaign for Reckitt Benckiser's Durex brand.
The work uses footage of real people enjoying the brand s Indoor Skydiving, Spa Day and Rally Driving experiences. The 30 second spots will run across a number of UK digital and satellite and television stations with media planning and buying handled by MNC. ...
The film will be available on their Facebook, YouTube and Vevo accounts.This is Cartier s biggest online engagement, marking the first time the iconic luxury brand has used social media to reach consumers. Painted Love is inspried by the myth of Pygmalion and Galatea, which charts an encounter ...
The TV and print campaign will see P G communicating for the first time that it is the company behind 50 household brands, including Ariel, Duracell, Fairy, Gillette, Pampers and Olay. The Proud Sponsor of Mums campaign puts mums at its heart, recognising, celebrating and thanking them ...
The campaign introduces a new brand positioning with the new strapline happy inside and announces the 2011 catalogue launch. The film shows real footage of the cats exploring the store and furniture and uses no CGI. It breaks during ITV1 s The X Factor this Saturday in a 60-second version. A 90-second ...
The product promises to kill both the plant and the root and uses a 'B movie' horror theme to show this and increase consumer awareness of the brand. ...
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
for Unilever s Axe/Lynx brand earlier this year and the shop responsible for the Lynx Effect work ...
Kimberly-Clark-owned nappy brand, Huggies, is launching its biggest advertising campaign in more...own Twitter handle, @AlfieTheBaby. Louise Weatherstone, brand manager at Huggies, said: "Alfie ... brand insights." ...
Luxury jewellery and watch brand Cartier has released a three-minute-long ad, two years...'L'Odyss e de Cartier', which is being shown on French, UK and international TV, is part of a campaign created by Publicis Groupe agencies Marcel and Publicis 133 (a luxury brand specialist ... . The panther has been an emblem of the brand since the 1930s. Arthur Sadoun, managing director of Publicis ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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