Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future
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Measuring emotional engagement through biometrics
08 May 2012 | by Keith Glasspoole
the brand, in its new squeezy form, is introduced. It is then sustained through the arrival of the son ... and finishes with the brand. So, new Oxo is squeezing the emotions of its audience in a way which seems likely to have the desired effect on the brand. O2 also reaches a high level of emotional engagement ...
Sector Insight: DIY retailing
25 Apr 2012 | by Jane Bainbridge
customer insight, financial services, all advertising, instore brand marketing and PR and local community ... s trade brand has a strong reputation and benefited from investment in multichannel including catalogues ...
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
. The growth figures for 2011 include non spot spend on branded content and product placement. It compares ...
Sport: Yacht race sails into the mainstream
16 Feb 2012 | by John Owens
Oceans branded imagery and mentions throughout all coverage, and where possible, seeded strategic Velux ...
An absence of leadership
14 Feb 2012 | by Onesixtyfourth
Brands can take a leading role in helping shape society, according to new insight from...confirmed it. With faith in government very low, people are looking to brands to inspire progress ... for inspiring, human brand leaders, not demigods The concept of brand leadership is intangible and elusive ... surrogates for influence and vision. Many of the brands named as leaders by Millennials and Baby Boomers ...
Think BR: Brands that grow businesses
13 Feb 2012 | by Anastasia Kourovskaia
Brands that ask themselves 'why' they are in business rather than 'what' they are in business...All brands exist to make more money for their owners; the businesses that own stronger brands outperform the market. They grow faster because a well managed brand has a positive impact across all the major value drivers of the company. Marketing has long been the fuel powering successful brands ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
jingles to lodge brand names in consumers' memories. This is according to Marketing's annual survey of the campaigns that annoy the public, in which the three most irritating ads of 2011 were for online brands ... driving bass line and sonic motif 'any ... any ... any' rankled with the public. The brand's head ...
Think BR: Customer loyalty in 2011
25 Nov 2011 | by Simon Atkinson
s relationships with the UK s best known brands are evolving, giving us a feel for what they like and what ... feel loyal to one or more brand or organisation operating in these sectors. They are therefore ... the top, but it s clear that consumers are not always entirely faithful to brands in these sectors ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV...Anyone who thought that brands would become insignificant during the downturn has been proved wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV and Marketing, show that powerful branding is vital when the going gets tough. "Having a trusted brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
