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Media Week introduces paid subscription model

Haymarket Business Media has introduced a digital subscription model across its Brand Republic

My Media World: Barry Bridges

will give all brands a real headache. If I ruled the media world I would Do my best to increase the transparency of brands engaging with consumers on social networking sites. Brands need to start taking ...

Carpetright to review £8m media account

Carpetright and Sleepright brands, currently held by regional agencies Twenty Twenty Media Vision...currently holds the TV and radio-buying account for the brand, which is understood to be part of a ... has 230 shops selling the Sleepright brand, as the retailer attempts to move towards new revenue ...

Media Week launches industry projects and initiatives

The new features and initiatives form part of Media Week s future plans for taking the brand to the next level and ensure the brand remains the home for everyone working in the media industry. Editor ... for all levels of professionals working throughout the media sphere. "Together with the brand s deputy ...

Product placement makes Dolce Gusto top brand on screen time

other brands that got conventional prop placement during selected UK programming in May, according...by NMG Product Placement, which arranges prop placement and records and evaluates more than 6,000 brand ... of the brands ranked in the top 20 by screen time, including Wrigley and Blackberry Bold, which had 148 seconds ... several alcohol brands including Bulmer's, Foster's and Bombardier appear thanks to exposure ...

First post-production product placements run on Discovery and Sky1

manager, snacks and treats, Pedigree, said: "As the UK's number one dog food brand, we're always looking ...

Facebook revealed as most searched-for brand in 2010

Facebook was the most searched-for online brand of 2010, according to research published today...the most searched-for brand and the number one website in the Social Networks and Forums category. Most searched brands by UK internet users Jan-Dec 2010 Rank Brand 1 ...

Sharp sponsors England football on ITV

Electronics brand Sharp is to sponsor all England football games on ITV between now and just before

MG OMD wins Russell Hobbs and Remington

Kitchen and household appliance specialist Spectrum Brands has appointed Manning Gottlieb OMD...of Russell Hobbs with Spectrum Brands, which has included Remington in its portfolio since 2003. Robert ... brands with strong heritage. "We look forward to working in partnership with the Russell Hobbs ... for Spectrum Brands' business." Nikki McReynolds, UK marketing director for Spectrum, said: "We're very ...

Paper Round (16 August) - Which clients are advertising in the national press?

of its product, advertising its new smaller Mars bars in the Daily Mail. The brand is targeting readers ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.