28 May 2012
| by John Owens
EdenCancan has been chosen by the menswear brand Duchamp to promote the brand and its new design...The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand ...
not be associated with the brand to expand its fashion appeal. Nick Ede, creative director of EdenCancan, said ...
24 May 2012
| by John Owens
Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000
Objectives
To generate global brand awareness and create interest from potential customers
To gain national media coverage ...
21 May 2012
| by Sara Luker
for the 2012 and 2013 Formula 1 season by branding its Edifice watches with the Red Bull logo and colours. ...
18 May 2012
| by Hannah Crown
compared with the same period a year earlier.
Hamleys' concession store, which usually only sells own-brand ...
'Nex and Meccano, is very competitive, so for Lego's brand awareness this campaign was spot on. ...
17 May 2012
| by Sara Luker
and UK comms for its Pampers brand into one agency as part of its drive to improve efficiency....uses the agency for the disposable nappy brand's EMEA activities.
The news follows last month's revelation that P G had moved global PR duties for its Vicks brand to MSLGroup, which previously handled only ...
brand PR manager Catherine McMahon confirmed the account shift but declined to comment on further ...
15 May 2012
Amanda Meyrick added: iLuv is a well known brand in the US but currently has low awareness in the UK. We ...
, and increase awareness of the brand. ...
14 May 2012
| by John Owens
was integral to the growth of Nicky Clarke electrical products. PHA demonstrated a passion for the brand ...
, and the Nicky Clarke brand in general. The range includes the Mayfair Collection, Frizz Control and DesiRED ...
11 May 2012
| by Sara Luker
Brand at MHP, MHP Communications' consumer division, has won the UK-wide brief as the watch ...
strategy for the watch brand to build awareness and engagement among a younger audience.
Genevi ve Robillard, international marketing manager, Timex said: Brand at MHP has clearly understood the work we ...
10 May 2012
: September-November 2011 Budget: 30,000
Objectives
To engage consumers with the brand ...
of media coverage.
Strategy and plan
The brand wanted to reach ABC1 35- to 54-year-old environmentally conscious consumers. The PR team secured farmer and TV presenter Jimmy Doherty as a brand ...
10 May 2012
| by Hannah Crown
as the 'ultimate' sports bra and drive sales
To increase brand awareness of Panache as the authoritative brand of fitness and lingerie
To associate the bra with relevant celebrities and sports ...
as the product is good. Instinct appears to have done a good job of engaging the right media with the brand ...