Study reveals search habits for electronic goods
28 Aug 2008 | by Sarah Crawley-Boevey
. Of all searches for portables, 89% were for specific brands and only 11% were for generic terms. However ...
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MPG International wins £4m Hermes account
17 Sep 2008 | by Arif Durrani
LONDON - Hermes, the luxury French fashion brand, has awarded its £4m pan-European media planning
Yahoo! seals T-Mobile ad sales role
17 Jan 2008 | by Andrew McCormick
ads on T-Mobile, as it does for 3. What brands want is audience, said Geraldine Wilson, vice ...
New alcohol marketing rules introduced
04 Jan 2008 | by Isabella Piasecka
Ricard UK and Scottish Newcastle, has ruled in its latest code of practice that alcohol branding must ... releases, websites, sponsorship, sampling, branded merchandise, advertorials and all other promotional ... accordingly. Commenting on the decision to remove branding from children s replica sports shirts, David Poley ...
Letters
26 Jul 2007 | by Staff
fragmentation and how it is changing how consumers interact with brands. The more that we understand consumer ... understanding the consumer to the point that you communicate with them in the way they want, not that the brand ...
Google to enter in-game advertising market with acquisition
23 Jan 2007 | by by Staff
with games publishers. If you have an opinion on this or any other issue raised on Brand Republic, join ...
Conde Nast axes jobs after failure to win Sky magazine
22 Nov 2006 | by by Robin Parker
on Brand Republic, join the debate in the Forum . ...
Sky puts magazine contract out to pitch
07 Nov 2006 | by by Robin Parker
enhance our magazine portfolio." If you have an opinion on this or any other issue raised on Brand ...
Mediaedge:cia wins £10m Blockbuster account
24 Oct 2006 | by by Ian Quinn
for the WPP agency which recently picked up the £28m UK business for Danone, the parent company of brands ... on Brand Republic, join the debate in the Forum . ...
ITV Local plans to show Football League action
26 Sep 2006 | by by Ian Quinn
on this or any other issue raised on Brand Republic, join the debate in the Forum . ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
