Click 
to remove filters
Marketers must get hands-on with their brands, so that they experience them in the same way...One of the most profound differences between the act of consuming a brand and the task ... department of a big global brand, weaving past people intently focused on screens, and realise that, were ... if it is all that we do. Marketers must get hands-on, not only to stay sane, but also to experience the brand ...
at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ... ecosystem. As ever, we evaluated a marketer's personal brand as much as their employer's. We've also placed ... of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...
Amanda Meyrick added: iLuv is a well known brand in the US but currently has low awareness in the UK. We ... , and increase awareness of the brand. ...
was integral to the growth of Nicky Clarke electrical products. PHA demonstrated a passion for the brand ... , and the Nicky Clarke brand in general. The range includes the Mayfair Collection, Frizz Control and DesiRED ...
The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure...and brand - essentially, all aspects of retailing,' he explains. Despite the financial pressures ... .3% containing no substitute items - has proved compelling to many non-food brands, which have asked the retailer ... 's higher-margin, non-food offering. - Maintaining brand image while boosting commercial opportunities ...
Brand at MHP, MHP Communications' consumer division, has won the UK-wide brief as the watch ... strategy for the watch brand to build awareness and engagement among a younger audience. Genevi ve Robillard, international marketing manager, Timex said: Brand at MHP has clearly understood the work we ...
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...brands and connections with consumers. These are long-term investments, and any time we have been guilty ... . They are looking for brands that not only give them the product benefits, but also make positive contributions to society. You don't have friends for a quarter, you make friends for life. That's why we call it 'Brands ...
: September-November 2011 Budget: 30,000 Objectives To engage consumers with the brand ... of media coverage. Strategy and plan The brand wanted to reach ABC1 35- to 54-year-old environmentally conscious consumers. The PR team secured farmer and TV presenter Jimmy Doherty as a brand ...
as the 'ultimate' sports bra and drive sales To increase brand awareness of Panache as the authoritative brand of fitness and lingerie To associate the bra with relevant celebrities and sports ... as the product is good. Instinct appears to have done a good job of engaging the right media with the brand ...
Brand manager, FrieslandCampina (Yazoo)...be if you weren't a brand manager? A photographer for National Geographic, or I'd work in consumer research. What advice would you give someone starting their marketing career? Work for a brand you ... the right thing for the brand. What attracted you to your job? I love how Yazoo's quirky personality ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
