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Frank and Borkowski win Virgin pitches

18 Jan 2008 | by Matt Cartmell and David Quainton

'challenger brand in a competitive marketplace', adding that the agency aims to gain market leadership for the brand using traditional media relations, guerrilla stunts and online activities. Frank PR will work ... Dornan said Borkowski would start on 1 February and would 'remind everyone that it's the only brand in a ...

City & Corporate: Apple's secrecy is tantalising PR

15 Apr 2005 | by Anthony Hilton, anthony.hilton@haynet.com, City commentator on London's Evening Standard

Partly because its products have always been popular with the media, and partly because it has become renowned for style, it punches above its weight - a minnow in computing terms, but it is one of the world's best-known brands. The irony is that joint founder Steve Jobs has achieved this by being ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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