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SYDNEY: Technology agency Howorth Communications has won a six-figure fee account with French interactive games company Vivendi Universal Interactive Publishing to promote its PC games and the corporate brand in Australia. ...
an enhanced pounds 150,000 brief to Brands2Life following a head-to-head pitch against fellow retained agency Firefly Communications. Brands2Life became involved with Baltimore following the firm ... already retains Financial Dynamics on a financial PR brief. Sarah Scales, who founded Brands2Life ...
on Transcomm brands including intelligent vending machine, inteliVEND and vehicle tracking product TARDIS ...
marketed in Germany under the Grundig brand and is due to launch in the UK later this year. Vicky ...
that it says will allow brands to be brought to market faster and reduce time spent on 'menial' PR ... ,' said Hastings. Research for Emmperative indicated that a brand manager spends around 60 per cent ... to bring the brand to market by an estimated 30 per cent. The software operates from Emmperative ...
to build brand awareness. Samsung UK recently appointed Cohn & Wolfe (PRWeek, 23 February) to a ...
. Quarendon said: 'EDS is a brand that needs to regain its rightful share of voice.' Matthew Trimming ...
2001 sees the actual start of the new millennium, as those calendar pedants will tell you, and with it PRWeek has re-branded its rather old-hat sounding 'Hi-tech' features with the more contemporary title ... the focus is on the need to develop a brand, so the message is relevant to the business audience as well ...
opportunities, media relations and analyst relations. Quarendon said: 'EDS is a brand that needs to regain its ...
rivals Nintendo and Sony. Fox said: 'Xbox will head the brand, not Microsoft.' The teams are already ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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