for more "relevant and innovative" ways to build the brand through digital channels....revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...
The app firm has hired Surname Surname, the consumer brand agency offshoot of Blue Rubicon, to handle its consumer PR. Hailo was founded by three London black cab drivers and is backed by Accel ... competition from brands such as www.kabbee.com, Get Taxi and Ubi, which are all looking to make inroads ...
while playing a stronger role in brand awareness . Gonzales will step up to the head of marketing role ... as a brand manager at Travelodge and easyJet. Meliveo will take up the role of marketing director of the Saga Healthcare business on 21 May. News of the shake-up comes as the brand places greater focus ...
McCann London was responsible for the AA s most recent campaigns, including those that feature John Cleese and promote the brand s home emergency services. The "faulty shower" spot, which sees ... company of Saga Group, the travel and finance brand that focuses on the over-50s. In January, VCCP ...
is looking for a global PR agency to handle the brand s corporate reputation around the world. Hertz ...
Spanish car-maker SEAT is revamping its marketing strategy in an effort to improve brand perception...European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ... source, VW has struggled to make a virtue of the brand s Spanish origins in key markets such as the UK ...
brand, not a corporate one. Berry admitted that the brand had a very corporate feel online ...
launched. VCCP will also be responsible for developing a global brand position for McLaren Automotive ... and marketing director at McLaren Automotive, said: "As our business operations mature, so must our brand. I am ... , the executive creative director at VCCP, added: "McLaren Automotive is already one of the most innovative brands ...
Roberts, who left Mercedes earlier this year, will become head of global brand comms at the British car manufacturer. He spent three years in the top comms job at Mercedes, where he oversaw the company's backing of London Fashion Week amid efforts to broaden its demographic. Before this, former ...
Car rental firm Hertz is understood to be on the hunt for a global agency to handle the brand...The pitch, which is being led by the firm s North American office, is thought to include incumbent Ketchum Pleon, Brands2Life and Edelman. The chosen agency will promote Hertz s product launches, car-sharing initiatives and special projects, as well as staffing the press office. Ketchum Pleon has been on board ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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