11 May 2012
| by Staff
for new car launches.
Haymarket Media Group publishes Media Week and Brand Republic.
Follow Arif ...
08 May 2012
| by Daniel Farey-Jones
The car brand replaces Saxo Bank, which sponsored the first two years of the awards.
Paul Marshal, general manager of marketing and strategy at Lexus called it, "an excellent opportunity for Lexus ...
business.
"Previous winners illustrate the calibre of the awards and Lexus is a very strong brand ...
03 May 2012
| by Maisie McCabe
Jaguar, in a campaign planned and bought by Mindshare, will premiere the 40-second TV ad as part of its 'Alive' global brand positioning , in the first ad break of 'Homeland' on Sunday.
Following ...
at its heart, and has provided a fantastic platform from which to launch the new Jaguar brand proposition ...
28 Mar 2012
| by Nick Batten
The deal for Admiral's MultiCar product, brokered by Michael Holt, director of brand solutions ...
sponsored on all these channels by one brand.
The creative will include a range of bumpers before the opening credits, ad breaks and closing titles of all motoring shows, and branding within the on ...
05 Mar 2012
| by Nick Batten
for this consumer campaign, refreshing the public's opinion of the brand and using The Telegraph s expertise to do ...
, Kia Motors said the partnership with the Telegraph allows the brand to "tell a deeper story about ...
01 Mar 2012
| by Maisie McCabe
The radio operator's targeted advertising launched yesterday (28 February) and allows brands to target their radio advertising to listeners who are tuning into the station online by age, gender ...
, and to have the support of such strong brands that pride themselves on innovation."
The launch of InStream ...
28 Nov 2011
| by Daniel Farey-Jones
-tier brands wanting to communicate with a high-value audience and the location for the Olympics is perfect ...
27 Sep 2011
| by Sarah Shearman
Ford has become the first brand to use Microsoft's new Filmstrip format in the UK, with an ad....
The format allows brands to display five different ads in one bigger unit. The campaign was handled ...
content."
In July, Ford Europe became the one of the first brands to experiment with advertising ...
22 Jul 2011
| by Maisie McCabe
that is ideal for premium brands wanting to reach an affluent audience. "The Marylebone Tower is an exceptional ...
20 Jul 2011
| by Staff
Haymarket Business Media has introduced a digital subscription model across its Brand Republic