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ITV cuts F1 sponsorship price after poor interest

29 Jan 2008 | by Emma Barnett

in the brand it requires, especially in the current economic climate. Gary Digby, managing director of ITV ...

MPG beats OMD for pan-European Citroen account

10 Jan 2006 | by Mark Banham

, but lost the account to OMD in its French homeland. Yves Del Frate, MPG's global brand manager for PSA Peugeot Citroen, said: "It is this track record within the brand portfolio that has led to a deep understanding of Citroen's brand strategy. "With this history, we are ideally placed to continue to offer ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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