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McCann London was responsible for the AA s most recent campaigns, including those that feature John Cleese and promote the brand s home emergency services. The "faulty shower" spot, which sees ... company of Saga Group, the travel and finance brand that focuses on the over-50s. In January, VCCP ...
The brand highlights its strong heritage as an auto innovator while promoting its latest cars....or the A4 could have done just as well - but it's clear that this is doing a job for the brand, not just the A5. Audi certainly has come a long way, but the heartbeat of what drives the brand remains ... the evolution of design as well as engineering. It is no easy task maintaining a long-term brand strategy ...
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
is looking for a global PR agency to handle the brand s corporate reputation around the world. Hertz ...
The Nissan brand has rarely taken centre stage, compared with its more illustrious competitors ... of automotive analysis at Datamonitor, the brand has succeeded by taking advantage of wider market trends ... for the economic climate. He says: 'People are not as brand "snobby" as they once were. Nissan's range appeals ...
Audi has launched a global TV and cinema ad outlining its brand manifesto, based around its...in cinemas. It follows the launch of a new UK campaign for the brand's A5 model , which harks back to the early days of the brand in the 1920s, depicting Audi as a "design pioneer". Audi UK marketing ...
Spanish car-maker SEAT is revamping its marketing strategy in an effort to improve brand perception...European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ... source, VW has struggled to make a virtue of the brand s Spanish origins in key markets such as the UK ...
Created by Tellyville, the ad stars the brand's call centre staff and Autoglass technician Chris Moulders, who also does the voiceover. It begins with Moulders having a family breakfast with his daughter, who shows her father how to arrange an appointment on a tablet device via the Autoglass online ...
. The competition will run from 25 April to the end of June. Nick Crossley, brand advertising, partnership ...
brand, not a corporate one. Berry admitted that the brand had a very corporate feel online ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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