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VW 'see film differently idents 2012' by DDB UK

The films, which will be aired in cinemas continue Volkswagen s See Film Differently campaign, which promotes the brand s support of independent cinema. It was created by Matt Lee and Pete Heyes. The work was directed by Ivan Zacharias through Stink. ...

Nissan Juke 'built to thrill' by TBWA\London

TBWA has created a pan-European campaign for the Nissan Juke, communicating the brand's new

BMW 'Olympic sponsorship' by Engine and Dare

The documentary is part of a series for the brand created by WCRS and Dare, which launched this week. The four online documentary films, created by WCRS, star Olympic and Paralympics athletes. Dare is launching the series online and has created a YouTube channel to host them. The first film ...

Chrysler UK 'different is what we do' by DCH

The ad has a similar style and tone as the brand's US work, but also incoporates British street scenes and iconography. ...

Chrysler 'it's half-time in America' by Wieden & Kennedy Portland

The ad is also on the brand's YouTube channel and viewers are encouraged to interact with the campaign through Facebook or Twitter. ...

More Th>n 'brand campaign 2012' by VCCP Partnership

More Th>n has launched its latest ad with Josh Robert Thompson as the voice of "More Th>n Freeman".

Jaguar steps up social media strategy to boost innovation

for more "relevant and innovative" ways to build the brand through digital channels....revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...

Apple cements most valuable brand status as UK's giants slide

valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a ...

Taxi app Hailo calls in Surname & Surname for consumer drive

The app firm has hired Surname Surname, the consumer brand agency offshoot of Blue Rubicon, to handle its consumer PR. Hailo was founded by three London black cab drivers and is backed by Accel ... competition from brands such as www.kabbee.com, Get Taxi and Ubi, which are all looking to make inroads ...

CREATIVE STRATEGY: Peugeot dances with the school of cool

dancing and it's in right now. We re as good a brand as any to ride that wave." It may not be an idea ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.