Beiersdorf kicks off £110m pan-Euro media review
24 May 2012 | by Nick Batten
Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its
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EdenCancan to link Duchamp to urban artists
28 May 2012 | by John Owens
EdenCancan has been chosen by the menswear brand Duchamp to promote the brand and its new design...The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand ... not be associated with the brand. Nick Ede, creative director of EdenCancan, said: His work is very diverse and I ...
Zenith wins £3m Armani UK media account
17 May 2012 | by Katherine Levy
brand Armani....The Publicis Groupe-owned media agency was handed the business without a pitch after Armani opted to change its model of handling media in-house. The appointment includes all Armani sub-brands across ... David and Victoria Beckham. Most recently, Rihanna became the global face for the brand's spring 2012 ...
Luxottica holds pitch for global media account
17 May 2012 | by Maisie McCabe
Luxottica, the owner of the Ray-Ban and Oakley brands and the Sunglass Hut stores, has launched a
Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
alternative sports lifestyle brands....brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ... -by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked for an agency to work across its entire portfolio. In 2004, the brand hired Frank PR to handle media backlashes ...
PHA Media picked to promote Nicky Clarke hair styling range
14 May 2012 | by John Owens
was integral to the growth of Nicky Clarke electrical products. PHA demonstrated a passion for the brand ... , and the Nicky Clarke brand in general. The range includes the Mayfair Collection, Frizz Control and DesiRED ...
Liam Gallagher's Pretty Green brand hires Holler
03 May 2012 | by Anne Cassidy
Liam Gallagher's fashion brand Pretty Green has hired the creative agency Holler to handle its...Holler will be responsible for expanding the brand by repositioning it in the market, with the aim ... Group, will act as Pretty Green's lead shop alongside Neighbour, the branding and design specialist. Holler will lead below-the-line digital communications for the brand as well as deal with strategy ...
Pentland seeks Kickers support as it hires Fluorescent for Ted Baker brief
24 Apr 2012 | by Sara Luker
Kickers footwear brand has launched a consumer pitch process as its holding group brings...Pentland Group, the firm behind brands that include Ted Baker footwear, Speedo, Berghaus and Mitre has launched a pitch process for a consumer agency to handle its Kickers range. The brand ... in the 90s and the Kaiser Chiefs in the 00s all wearing its footwear. The brand also wants to ramp up ...
Luxury clothing label Beulah brings in Rain Communications
13 Apr 2012 | by Hannah Crown
media-focused strategy to boost stockist enquiries and online sales, while also assisting with the brand ... on the top of three accounts from new designers and brands this year as part of a 2012 strategy to 'expand our offer within the fashion spectrum'. O Rorke added: 'We believe all these brands ...
Warehouse begins advertising pitch
12 Apr 2012 | by Anne Cassidy
The Aurora Fashions brand has already been in contact with agencies to invite them to pitch and is in the process of compiling a longlist. Warehouse currently works with the creative agency ODD, which it appointed at the beginning of this year after a pitch. ODD created the most recent activity, which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
