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EdenCancan to link Duchamp to urban artists

EdenCancan has been chosen by the menswear brand Duchamp to promote the brand and its new design...The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand ... not be associated with the brand. Nick Ede, creative director of EdenCancan, said: His work is very diverse and I ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

alternative sports lifestyle brands....brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ... -by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked for an agency to work across its entire portfolio. In 2004, the brand hired Frank PR to handle media backlashes ...

PHA Media picked to promote Nicky Clarke hair styling range

was integral to the growth of Nicky Clarke electrical products. PHA demonstrated a passion for the brand ... , and the Nicky Clarke brand in general. The range includes the Mayfair Collection, Frizz Control and DesiRED ...

Consumer: Sports bra shows some real panache

as the 'ultimate' sports bra and drive sales To increase brand awareness of Panache as the authoritative brand of fitness and lingerie To associate the bra with relevant celebrities and sports ... as the product is good. Instinct appears to have done a good job of engaging the right media with the brand ...

Consumer: Reebok's 3D street art a record-breaker

for the programme. Objectives To promote Reebok as the number one fitness brand To generate pan-European news that positioned Reebok as a fun, bold and provocative brand in the world of fitness ... Reebok CrossFit To tease Reebok's 2012 brand campaign. Strategy and plan The PR team ...

Figleaves hires Talk PR for media and consumer drive

Online lingerie retailer Figleaves has brought in Talk PR to help grow the brand's media...and live activation. The brand attracts 1.2 million customers to its site each month, delivering ...

Pentland seeks Kickers support as it hires Fluorescent for Ted Baker brief

Kickers footwear brand has launched a consumer pitch process as its holding group brings...Pentland Group, the firm behind brands that include Ted Baker footwear, Speedo, Berghaus and Mitre has launched a pitch process for a consumer agency to handle its Kickers range. The brand ... in the 90s and the Kaiser Chiefs in the 00s all wearing its footwear. The brand also wants to ramp up ...

Sarah Gower: On the starting blocks

'. But the 43-year-old is making sure the brand is as ready as it can be, with an ad campaign due to kick off imminently. 'The main criteria are to be a talked-about brand, to be untraditionally British and to really ... sports brand to fashion label. However, when asked if there is a risk the company could lose its ...

Luxury clothing label Beulah brings in Rain Communications

media-focused strategy to boost stockist enquiries and online sales, while also assisting with the brand ... on the top of three accounts from new designers and brands this year as part of a 2012 strategy to 'expand our offer within the fashion spectrum'. O Rorke added: 'We believe all these brands ...

Bench hires Canoe as UK consumer PR agency

Fashion label Bench has hired Canoe as its UK PR agency to 're-educate media' about its brand...The lifestyle and clothing brand wants to connect with modern urbanists , which it defines ... aspects of the clothing brand s PR, consumer, trade and retail in both lifestyle and performance sectors ... audience and how they interact with urban culture, music and media. As part of a new brand definition ...

 

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Mobile

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.