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Wrangler 'stop thinking' by Fred & Farid Paris

The spot suggests that if we over think things we would never partake in daring activities such as rock climbing or firefighting. The ad, directed by Yannis Rachid, drives consumers to the brand website weareanimals.com. ...

Pants to Poverty 'panteater' by Leo Burnett

Leo Burnett has created a new campaign for Fairtrade underwear brand Pants to Poverty in a bid

Joseph 'new look website' by Poke

Poke has created has re-designed the website of Fashion brand Joseph, structuring the new site in a

Creative Recreation 'what you got' by Whitcher

LA-based Footwear brand Creative Recreation has created this campaign in which some graffiti

Ray-Ban 'colorize' by Cutwater

Ray-Ban has launched a series of psychedelic posters to promote its overall brand, plus this summer

Ray-Ban 'colorize' by Cutwater

Cutwater's latest TV spots for Ray-Ban shows the colorful side of the brand by inviting consumers

Levi Strauss 'creek' by Bartle Bogle Hegarty

Ever since Bartle Bogle Hegarty created launderette, its first breakthrough spot for the brand, successive films have transformed the image of Levis as old-fashioned and uncool and made it market leader, creating huge amounts of PR along the way. Creek took the brand back to its roots in 1850s America. Shot ...

Levi's 'laundrette' by Bartle Bogle Hegarty

The brand was perceived as old fashioned and, at a time of much anti-American feeling, uncool. The launderette commercial, promoting Levi s classic 501s, was the breakthrough. John Hegarty and the writer Barbara Nokes recreated an image of 50s Americana that presented 501s as alternative to punk s scruffiness ...

EdenCancan to link Duchamp to urban artists

EdenCancan has been chosen by the menswear brand Duchamp to promote the brand and its new design...The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand ... not be associated with the brand. Nick Ede, creative director of EdenCancan, said: His work is very diverse and I ...

Beiersdorf kicks off £110m pan-Euro media review

Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.