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Sonic Drive-In 'the tax cut game' by Goodby, Silverstein & Partners

To raise awareness, Goodby, Silverstein Partners has created a spot with the brand's "Two Guys" character as well as a game on Sonic s website . ...

McDonald's 'first day' by Leo Burnett

McDonald's UK launched its latest brand TV ad on 4 February during the break for Supernanny US on E

McCain 'Just au Four' by TBWA Paris

The campaign promotes the brand's Just au Four range. ...

Domino's 'raising the bar' by Crispin Porter & Bogusky

The store managers Jess Hreniuk and Jose Castillo star in the TV ad, which aims to show the attention placed on customer feedback in a Domino s store and also the surprise at seeing people's comments on the brand in Times Square. Customers who have feedback displayed on the billboard receive a link ...

McDonald's '1955' by DDB Oslo

The campaign, also called "1955," pays tribute to the iconic brand s beginnings through the recollections of original customers and employees. DDB Oslo, which conducted the search in the US for the chain s first customers and employees, found Glen Volkman, one of McDonald s first customers on opening ...

KFC 'emergency chairs' by BBH

BBH has created a new TV campaign for KFC, which carries the new brand strapline 'so good'.

McDonald's 'christmas' by Leo Burnett London

Performers, children, grannies and adults alike make a beeline for McDonald s as the new spot aims to demonstrate the brand s universal appeal, particularly with its new holiday menu on offer. ...

McDonald's 'the big nothing' by Leo Burnett

Leo Burnett has created a TV campaign for McDonald's in a bid to highlight the brand's promise

Marketing's Adwatch of the Year 2011

table, suggests that brands are having mixed success in meeting this challenge. Adwatch of the year ... -operative). It also features brands that have made comebacks, such as Direct Line and Currys/PC World, both of which ... . New-to-TV brands including Wickes and Autoglass make their Adwatch of the Year debut, while B Q ...

Sky marketer scoops top prize at Brand Event Awards

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards...Accolades were awarded to brands and agencies including Flourish Creative, Neon ... are placed, subscribe here . A collaboration between Event and Marketing magazines, The Brand Event Awards celebrated the event marketing strategies of some of the globe's biggest brands. The event ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.