recommendations through key influencers to help this much-loved family brand meet both its communications ... to be handled by Freud Communications. The brand held pitches for this business earlier this year, for which ...
The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...
, which she took up earlier this month, Power oversees brands including Matrix, Pureology and L Or al ... an online account to access free samples, reviews, advice and money-off vouchers for its products. Brand ...
is part of a much bigger plan to return Little Chef to where it rightly deserves to be as a brand and as a ... to be working with a brand that has rightly earned its place as a British institution. ...
they will plough the money saved into brand building, while P G chief executive Robert McDonald argues that a ... ', it used P G's Secret deodorant brand as a case study, claiming that its sales rose 9% in the US after a ... that has provided good value for money. However, that does not mean brands can cut back on the creative ...
Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands....The company, which owns brands including Premier Inn, Costa Coffee and Beefeater Grill, began ... to bring its brands closer together and encourage customers to try other offerings in its portfolio ... , Beefeater Grill, Table Table, Brewers Fayre and Taybarns brands, as Whitbread looks to overhaul some of its ...
Farren joins from the chocolate-pudding brand, where she held the position of new business director. She had been promoted from her role as marketing controller for Gu and Fru Puds in July. She ... forward to working with Meg. Her previous experience with innovative food brands make her a great fit ...
rebranding campaign that saw its logo of a chef lose the tray he was carrying. The brand also featured ... restaurant design and menu, which will be rolled out nationwide as part of the revamp. The brand made a 2 ...
in-store and with ads on Facebook. The fast-food brand has used various agencies in the past ...
Focusadvertising won in a three-way pitch against 3Points and JWT, with Focusadvertising winning the below-the-line and JWT the above-the-line business. The agency will drive brand appeal across ... new approach by elevating the creativity and refreshing the look and feel of the brands. It was a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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