Subway s UK marketing chief is bang on in putting health and value at the heart of the brand, as reported on Brand Republic. This is a competitive time for eating-out venues, with the economy ... in the pub. These 16-24 year olds are an important age group for brands, and in particular 16- to 19-year ...
jingles to lodge brand names in consumers' memories. This is according to Marketing's annual survey of the campaigns that annoy the public, in which the three most irritating ads of 2011 were for online brands ... driving bass line and sonic motif 'any ... any ... any' rankled with the public. The brand's head ...
As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV...Anyone who thought that brands would become insignificant during the downturn has been proved wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV and Marketing, show that powerful branding is vital when the going gets tough. "Having a trusted brand ...
about their brands, according to an international study of more than 1,700 chief marketing officers...new brand value." Though the business landscape is rapidly changing, the majority of CMOs lack ...
The 'How Britain Eats' survey, by Allegra Strategies, revealed that eating habits have changed over the past year, and are influenced by the fortunes of high-street brands. One of the key findings was the resurgence of Italian food. It was identified as the country's favourite national cuisine ...
Apple has leapfrogged Google and IBM to become the world's most valuable brand, according...Apple's brand value soared 84% this year to $153.3bn ( 93.3bn) on the back of sales from its ... and risk profiles, to arrive at a brand's value. Google's brand value slipped by 2% to $111.5bn ( 67.9bn) despite dominance in search and the growing Android brand . IBM's brand value grew 17% to $100.8bn ( 61 ...
Pick tally Agency Brand Campaigns 1 RKCR/Y R Land ...
to be impacted by the VAT increase. "Our Affordability analysis is helping brands plan campaigns to ensure ...
impression of the price. No sector or brand was mentioned specifically by the OFT, but budget airlines ...
Marks & Spencer is to focus on its core UK brand before pushing it around the world, according...to accelerate. His target is for sales to increase by one-third in three years, before pushing the brand abroad in the following three years. Bolland will introduce new "Only at M S" branding, which "better communicates ... to the City this morning. The Portfolio clothing brand will be dropped. Full-year revenue to April 2010 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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