25 May 2012
| by Gemma Charles
Starbucks is the most prominent, followed by Costa
22 May 2012
| by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ...
global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
in fifth with a value of $76.7bn.
Vodafone, the most valuable UK brand, held on to 12th place despite a ...
21 May 2012
| by Gemma Charles
, is centred around its new set of sporting brand ambassadors including pole-vaulter Holley Bleasdale and boxer ...
16 May 2012
| by Noelle McElhatton
at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify.
What makes someone ...
ecosystem. As ever, we evaluated a marketer's personal brand as much as their employer's. We've also placed ...
of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...
15 May 2012
| by John Reynolds
posed by customers, as it aimed to improve trust in the brand in the UK amid negative headlines around ...
as 24 consecutive quarters of growth in the UK, McDonald s claims consumer perceptions of the brand have ...
.
As people engage more with brands through digital and social media, we re confident that introducing a new ...
09 May 2012
| by Daniel Farey-Jones
-Cola brands. Research has revealed children thought drinks poured from the towers were more exciting ...
09 May 2012
| by Gemma Charles
" situation. "If brands sign athletes and provide them with income it will be looked on badly ...
01 May 2012
| by Kim Benjamin
) Blue Rubicon
New brand
Be clear on cancer (COI-Department of Health) M C Saatchi
i ...
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
20 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
Brands targeting young people should avoid the 'cool' trap and focus on trust...products.
Brand View: Zoe Howorth, Coca-Cola
Expert View: Callum McGeoch
Today's teens have ...
pulled the ladder up (behind them),' he says. 'When it comes to brands talking to them, they can smell a ...
to the top of the charts' by inviting them to upload videos of themselves.
Brand ambassadors ...
19 Apr 2012
| by Gemma Charles
of the extra shot to be offset by increased latte sales.
Starbucks is one of those brands that provokes ...
'coffee' from its branding last year.
In November 2011, Starbucks entered the premium juice sector with the $30m acquisition of Californian juice-maker Evolution Fresh, opening the first branded store in the US ...
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