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branding with a celebrity-led campaign....in online and point-of-sale activity. PizzaExpress recently undertook the biggest brand refresh in its 46 ...
and with enhanced content for its readership of marketing directors and brand managers. The most striking change ... 's increasing reliance on technology. McElhatton said: "As we know, every brand needs to evolve. We chose ... ." The revamp includes: Two brand new sections: Shift , highlighting trends in technology, culture ...
of the moment to record it, with huge implications for brands. Dan Hagen, head of planning at Carat, says ... consumer trend in 2012. He points to the success brands such as Spotify and The Guardian have had ... in just nine days. In an age of diminishing profit margins, the continued success of Apple, a brand ...
jingles to lodge brand names in consumers' memories. This is according to Marketing's annual survey of the campaigns that annoy the public, in which the three most irritating ads of 2011 were for online brands ... driving bass line and sonic motif 'any ... any ... any' rankled with the public. The brand's head ...
increase in the sharing of branded content. Even over the last year, the increase is significant. In 2010 ... the indisputable fact that social media has revolutionised what, why and how brands communicate with their audience ... with their peers. "As brands behave increasingly like our friends sharing their news on Twitter, seeking our ...
table, suggests that brands are having mixed success in meeting this challenge. Adwatch of the year ... -operative). It also features brands that have made comebacks, such as Direct Line and Currys/PC World, both of which ... . New-to-TV brands including Wickes and Autoglass make their Adwatch of the Year debut, while B Q ...
Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands....The company, which owns brands including Premier Inn, Costa Coffee and Beefeater Grill, began ... to bring its brands closer together and encourage customers to try other offerings in its portfolio ... , Beefeater Grill, Table Table, Brewers Fayre and Taybarns brands, as Whitbread looks to overhaul some of its ...
whatsoever about the competition UK brands face from a wave of emerging markets....Britain boasts some of the best brands in the world, but unless the brand owners address some ... that only four UK names featured in Interbrand's top 100 brands. In comparison, France had seven on the list ... brand 'Consumers have the tools to find out more about Unilever through Facebook. People are engaging ...
If your portfolio of brands is exposed to the volatility of the so-called 'basket-case' economies...Small wonder. For those brands with interests in Europe, it is hard to overstate the potential ... of their national currencies will follow, making imported brands in those countries very expensive indeed ... of deflecting the brand owner s energies away from Europe toward the emerging markets. Fennell took ...
BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards...Accolades were awarded to brands and agencies including Flourish Creative, Neon ... are placed, subscribe here . A collaboration between Event and Marketing magazines, The Brand Event Awards celebrated the event marketing strategies of some of the globe's biggest brands. The event ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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