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Britvic J2O 'cats and dogs' by BBH

J2O's new campaign, created by Bartle Bogle Hegarty, aims to portray the brand as a social soft

Wispa 'time well misspent' by Fallon

The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves. The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...

Tesco 'everyday Value' by The Red Brick Road

Tesco has launched a new campaign to support its new low-cost brand, as the remaining grocery

Hovis 'farmer's lad' by Dare

Hovis, the Premier Foods bread brand, has launched a £3.5 million integrated marketing campaign

Kopparberg 'un-established since 1882' by RKCR/Y&R

Kopparberg, the premium cider brand from Sweden, has launched a £10 million campaign that aims

Carlsberg 'fan academy' by Fold7

As a sponsor of the England football team and the Uefa Euro 2012 tournament, the campaign is a key activity for the brand this year. The light-hearted spot, created by Fold7, features a "fan academy" training facility where fans are put through their paces by celebrities from the world of football ...

Pilgrims Choice 'good choice' by Karmarama

brand owned by Adams Foods....The multimillion-pound relaunch of ?the brand comprises two TV commercials, press, new packaging and digital work that ?includes the Good Sandwich Pilgrim app. The TV campaign runs with the new endline "Good choice Pilgrim" and features a miniature cowboy who questions the choice of mediocre cheddar ...

Lucozade Sport 'Ashley Young' by Grey London

The TV ad features the Manchester United star Ashley Young training and playing football. Created by Grey London, the campaign aims to reinforce the brand s strapline, "Faster. Stronger. For longer", to promote Lucozade Sport. A series of sporting profiles also appear in print and long ...

Strongbow 'get the job done' by St Luke's

Strongbow has unveiled a multimillion-pound advertising campaign that extols the cider brand as a

Greene King 'crafted for the moment' by Grey London

Grey London has created a TV campaign for Greene King, its first work for the brand since picking

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.