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functionality will offer viewers the chance to win a London 2012 Opening Ceremony package as part of the brand ...
) and will include on-air activity, a branded microsite on TalkSport.co.uk and mentions on TalkSport's Facebook ... for TalkSport, both on air and digitally, and to secure a global brand such as Coca-Cola as a partner ...
the positioning of its Philadelphia brand....The 'Philly in 5' campaign will advocate the spreadable cheese as a kitchen shortcut in a series of recipe promotions encouraging audiences to change their perceptions of the brand as a single use product ... for Kraft to fully engage with our audiences across our influential multi-platform brands magazines, radio ...
's. Michael Boaler, brand manager for Jack Daniel's, said: "Jack Daniel's may now be a world-famous name ...
Lavazza, the Italian coffee brand, has appointed MEC, the WPP media agency, to its estimated €50m...Lavazza said it appointed MEC because it wanted a major global media agency to offer the brand ... will handle the coffee brand's account in a number of European markets including Italy, UK, Germany, France ... say in the matter, but we can be very proud of the work we have done for the brand and the excellent ...
The Observer Food Monthly magazine has agreed a year-long media partnership with Arla butter brand...Monthly magazine on Sunday (22 January). Planned promotional activity for the brand will include 12 ... ingredient each month. A series of creative executions will run throughout the year, including a Lurpak-branded ... . It is the first time The Guardian Brand Partnerships team has created the wall chart with a commercial partner ...
Tea brand Tetley has shortlisted incumbent agency Starcom MediaVest Group and MediaCom, Walker...The Tata Global Beverages brand called the review at the beginning of the month. It is being led ... brand Weetabix, one of the agency's clients. At the time of calling the review, Mooney said: "We have ... on the Tetley brand are handled by Dare, which is unaffected by the review of its media account. The Tetley ...
campaigns that direct clicks within Facebook rather than away from Facebook, such as to a brand s own site ...
's branding on a million boxes of its decaffeinated tea this winter....digital radio. Michelle Colley, Tetley Decaf brand manager, said: "This is an exciting promotion for us ... to commercial partnerships. "Both Tetley and Smooth Radio will achieve huge brand exposure to their target ...
The French group behind the BabyBel and The Laughing Cow brands launched its media planning and buying review in June . The account had been divided between ZenithOptimedia, Carat and OMD. Val rie Falciola-Borel, Bel Group global media director, has confirmed that Omnicom agency OMD had retained the UK ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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