DIARY: Draper forgets the PR as he launches ad agency
13 Aug 1999 | by JULIETTE GARSIDE
BDDH, to form a brand communications agency: Farm. But it seems that in his rush to join ...
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WPP to pull out of Burma after firm is targeted for link
21 Aug 2003 | by Peter Simpson
." If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum ...
ANALYSIS: Tobacco PR - New tobacco legislation leaves grey areas for PR/Tobacco manufacturers are asking for more clarity on how the Government’s decision to introduce a ban on tobacco advertising will affect the public relations industry
02 Jul 1999 | by ROBERT GRAY
companies be able to say about their brands on a corporate web site? Rothmans public affairs ... , there are issues people will seek reference on that are separate from the brand, she says. Corporate ... product. The regulations also clamp down on so-called brand-stretching, where tobacco product ...
Tobacco ban covers promotional PR work
25 Jun 1999 | by SIMON ELLERY
of promoting a product, then that is affected, he said. Philip Morris, which sells the Marlboro brand ...
PLATFORM: Drug advertising need not spell the end for PR - Even if pharmaceutical companies are allowed to publicly promote their new wares, PR can still play an important role, says Margot James
19 Feb 1999 | by MARGO JAMES
from the US shows that more patients consult their doctor in response to branded consumer education ... -developed and advertising will be highly effective in gaining brand awareness. Advertising will thus drain marketing ...
STOP PRESS: Consolidated to push Which? brand
13 Nov 1998 | by SOPHIE BARKER
-month repositioning project for its Which? brand in the south of England. Consolidated competed against Hill...The Consumers Association has appointed Consolidated Communications to conduct a three-month repositioning project for its Which? brand in the south of England. Consolidated competed against Hill and Knowlton, Ketchum Life and Dawson Walker Communications for the account. It will work to ensure consumers ...
Judge and Jury: Bid to reclaim Christmas must make the most of shopping fatigue - The Churches’ Advertising Network has the right idea with its festive campaign to reclaim Christmas but it will find it difficult to reach its target with so little
06 Nov 1998 | by CHRIS DAINTY
Wolverhampton has taken to the Internet to attack the Fix the World message and the lack of Christian branding ...
Platform: Reputation is the victim of media shock tactics - Advertising has discovered the benefit of piggy-back PR campaigns but shock treatment does the client no favours, says Eugene Bacot.
27 Jun 1997 | by By EUGENE BACOT.
, the local community? More crucially, what do they say about brand, or corporate values? Might ...
THIS WEEK’S BIG QUESTION: Where should tobacco companies put their money now? - Legislation to ban tobacco advertising, including sponsorship was passed last week
30 May 1997 | by NICK PURDOM
brand loyalty schemes. Some of the cash may also be diverted to the emerging third world markets. I ...
Integration: PR panache provides an advertising bonus - A recent survey revealed that the advertising story has become a staple of the national press’ diet. More companies are realising the benefit of getting PR involved at the outset
31 Jan 1997 | by DANNY ROGERS
. And it s not just brand managers who are converts. Susanna Hailstone, head of account management at Leagas Shafron ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
