National Trust calls review of DM account
26 Apr 2012 | by Sara Kimberley
-ordinated by Agency Insight, to develop an overarching brand strategy to widen the charity's appeal to a new audience ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
ASA raps Scotland's panda 'gift' claim
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
. Unilever's grooming brand Lynx sponsored the panda mating programme at Edinburgh Zoo as part of its ...
Royal British Legion to revamp communications programme
02 Mar 2012 | by Matthew Chapman
for the magazine and bring in new brand partners and revenue streams. Bob Gamble OBE, head of membership ...
Charity to run gender recognition outdoor ad
20 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
of brand-building work from Plan UK and intends to show that millions of girls in developing countries ...
TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
priorities and opportunities ". He highlights the examples of the push to involve brands in big projects ... ". Favourite brand: Amazon, "I hate shopping. With Amazon I can do it all in one place with a great user ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
B2B DesignUK, the graduate recruitment taxi test campaign eBay UK, Christmas brand ... .com Adam Eve, SS11 fashion banners Essence Digital, Chrome better web Mediaedge CIA, from brand ambassador to branded content Mediaedge CIA, Tintin and the secret of a great premiere Tullo Marshall ...
Why should brands worry about Europe's data protection proposals?
26 Jan 2012 | by Charles Ping
strongly among social media practitioners and in high-volume data gathering brands like Facebook. A new ... brands and data specialists since the idea of what constitutes an acceptable (or excessive) volume ... . When holding complex data across a large, distributed systems it's the brand owner's responsibly ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
an array of triumphs for the industry; here are just a few. 1. THE ROYAL WEDDING BOOSTS BRAND BRITAIN ... Sarah Burton creation, Brand Britain received its biggest boost in years. Even hardened republicans ... and the Olympic and Paralympic Games on the horizon in 2012, the opportunities for brands such as Hovis and John ...
The BR 200 July 2011: The web's most influential bloggers (51-100)
21 Jul 2011 | by Staff
53 Branding Strategy Insider 8300 54 AdPulp 8176 ... The Brand-Man 7480 62 Neville Hobson 7324 63 ... 71 SEO Gadget 6710 72 Brand DNA 6587 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
