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ABC to enable newspapers to split Saturday from weekday circ figures

and transparency into the circulation of our national news brands and we hope agencies will find this insight ... into the different channels and the overall growth of our news brands' audiences." Lynne Robinson, research ...

Microloan Foundation brings award-winning campaign to Westfield

The campaign was created for the charity by DLKW Lowe for Ocean Outdoor's The Art of Outdoor Digital Competition , run in association with Brand Republic. The foundation, which provides small business loans to women in sub-Saharan Africa, is using the space it was awarded for winning third prize ...

MAGAZINE ABCs: Good Housekeeping closing in on number one spot

. In addition, she said, the recently launch of Marie Claire brand offshoot, Marie Claire Runway, would help ... that Grazia was attracting more premium advertisers than its weekly rivals. She said that high-end brands ...

NEWSPAPER ABCs: 20p i overtakes The Guardian after TV campaign

spokesperson said: "Comparing The Guardian with the i is hugely misleading. The Guardian is a global brand ...

AOP appoints John Barnes as chairman

to trust advertising and brands displayed on media companies' sites than social media sites. Follow ...

Hi-Tech Media secures advertisers for washroom digital screen network

and nightclub venue Cargo in Shoreditch, London. The activity for the Graftons International-owned lip brand ... -Tech said it would look to encourage relevant brands which were advertising on the screens to sell products ... to connect with the Trendy Vend brand on Facebook and Twitter. ...

MAGAZINE ABCs: Heat turns cold following loss of editor

. Publishers need to invest in their product to stand out and that s brand extensions such as mobile, websites ...

MAGAZINE ABCs: Pick Me Up sales sink 18% to nearly half launch level

: "Pick Me Up is a strong brand for IPC and we're pleased with its financial performance." She declined ...

MAGAZINE ABCs Jan-Jun 2011: Top 100 magazines at a glance

magazine brands as they build their reach by capitalising on new opportunities online, on mobile devices ...

Media Week introduces paid subscription model

Haymarket Business Media has introduced a digital subscription model across its Brand Republic

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.