Think BR: Consumers are ready for an open dialogue about online advertising and privacy
28 May 2012 | by Carl White and Nick Stringer
and brands must also follow through on this. We need a privacy by design approach that will empower people ...
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Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
represent a huge opportunity for brands to engage with consumers. The question for brands is how they can ... users regularly interact with their tablet while watching TV, which is good news for brands. Nielsen statistics show that effective dual-screening makes brand recall 1.7 times more effective than TV advertising ...
Think BR: Launching Newsworks
25 May 2012 | by Rufus Olins
for taking soundings - finding out what the wider world thinks of your company, your brand and your industry ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager to head of brands and engagement. ( Marketing ) Directories brand Yell has parted company with group ...
Think BR: What brands can learn from start-ups
25 May 2012 | by Ronnie Crosbie
It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning.... And this is where big brands can learn a thing or two from start-ups. O2 is leading the way, having recently made ... . And it s this not-yet-jaded passion that is the key to Instagram-like innovation. Although most brands don t even ... saturated culture, if brands don t give consumers what they want, consumers will use the internet to find ...
Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
among brands and agencies in the verification space, so integrating our technologies to help us scale ...
Think BR: Making the most of Euro 2012 sponsorship
23 May 2012 | by Jamie Robertson
these high profile events, brands have to achieve two critical things : Brands have to assume a ... . The role that beer brands often take is that of facilitator for the fans. This is something ... know from our research that brands which put significant spend behind their association reap greater ...
Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
adverts at this year s Super Bowl, when we partnered with a third of the brands that advertised during ... exclusive content and receive special offers. This dramatically increased brand engagement ... on to interact with the commercial, interacting and developing an affinity with the brands. As the digital ...
Champions League final peaks at 10.6 million on ITV1
21 May 2012 | by Maisie McCabe
According to unofficial overnight figures, ITV1 had a peak audience of 10.56 million viewers, a 43.0% share of the TV watching audience, as the match reached its finishing stages at 10.25pm. Brands advertising during the show included Mastercard, Nike, Carlsberg, TV marketing body Thinkbox, Ford, Rockstar ...
Think BR: The future of loyalty goes beyond points and prizes
21 May 2012 | by Sarah Stratford
for brands. Trouble is, it doesn t look as shiny as it once did, especially now that everyone ... brand wants to be on the loyalty bandwagon. After all, people have come to expect rewards. In some ... . Brands that are just starting out on their road to customer centricity can use rewards to gain real ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
