05 Aug 2010
| by Jacob Mathias
The "Hungry for Action" campaign was produced by digital marketing agency Blue Barracuda and includes a microsite, Facebook game, and online marketing campaign, which will promote the film and restaurant brand partnership and drive pizza sales.
The Facebook game, 'Hungry for A-Team Action ...
03 Jun 2010
| by Mark Banham
In her new role, Snowdon will oversee all Maxus branding, marketing and communications efforts, both internally and externally. She will also work with the agency's worldwide business development ...
commitment to building the Maxus brand with clients, new business prospects, pitch consultants, and the media ...
28 May 2010
| by Ben Bold
opportunity across a four-year cycle and to ensure the Ladbrokes brand is front of mind, we are launching a ...
12 Mar 2010
became a forum and blog and a sister brand for the magazine. Following that success, the free access ...
and yes to the second. I firmly believe that this is all about understanding your own brand, your ...
to be about how to extract value from your content and value from your brand, and if it's a pay wall for one ...
14 Jan 2010
| by Sara Kimberley
Rona, who is still at the WPP agency, will join Tribal DDB in February and will be responsible for expanding the agency and driving digital growth across the DDB Group. At OgilvyOne Rona is responsible for overseeing the Unilever digital marketing account for brands such as Dove, Persil, Flora/Becel, Hellman ...
07 Jan 2010
| by Ian Darby
with Sky Media, resulting in ads for its brands being pulled from Sky channels in January and February ...
07 Jan 2010
| by Matt Williams
. The agency will not repitch. The agency launched a multimillion-pound campaign for the brand last year ...
" brand positioning, and will target potential listeners and encourage advertisers to use radio to reach ...
12 Nov 2009
The content company RDF Media Group is launching an entertainment brand on Facebook called...looking to get other brands on board. Charlie Leahy, the executive producer at RDF Contact, said: "We're providing an open shop for agencies and brands that want to reach Facebook users in a dynamic, exciting ...
29 Oct 2009
| by Kate Nettleton
Saatchis, which was appointed without a pitch, will take on responsibility for a campaign aimed at raising awareness of the European Tour brand and its individual tournaments. The agency's first task will be to promote the 2010 Ryder Cup at Celtic Manor in Newport. Saatchis has also been briefed to promote ...
29 Oct 2009
| by Staff
of brand marketing at SeeSaw, said: "The marketing campaign will form a key element in driving awareness ...