to remove filtersAdidas 'Space Diver launch' by Creature London
27 Mar 2012
Creature London has launched its first work for Adidas since winning a place on the brand's roster
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The Guardian 'The Three Little Pigs' by BBH
29 Feb 2012
The Guardian has launched a brand campaign to showcase its open journalism and multiplatform
Lucozade Sport 'Faster. Stronger. For longer' by Grey London
16 Jan 2012
Lucozade is running a new campaign for its Lucozade Sport brand across TV, outdoor, press and radio...Three athletes aiming to impress in the London 2012 Olympic Games Mo Farah, Phillips Idowu and Louis Smith star in the ad, alongside the brand s latest signing, the Manchester United and England winger Ashley Young. The work, by Grey London, was written by Ben Beale and Rory Forrest, and art ...
Asics 'made of sport' 180 Amsterdam
04 Jan 2012
180 Amsterdam has created an international campaign for the sports brand Asics that will run across...The above-the-line campaign includes a selection of 60-, 30-, 20- and six-second TV spots, as well as double- and single-page print ads. There will also be a series of three-minute short films, hosted on the brand s website . The campaign will run in Europe and Asia (Japan and South Korea). ...
Gatorade 'isn't enough' by TBWA\Chiat\Day
04 Jan 2012
The brand aims to convince athletes that the fuel they put into their bodies is just as important as the equipment they put on. ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
by Magnum. Deodorant brand Sure recently became the global sponsor for News Corporation's 'Touch', a new ... simultaneously. The move by Unilever indicates the brand's increasing demand for professional content on sites ... ." Last week, Unilever s global brand development vice-president for Dove Skin, Fernando Machado, told ...
Monarchy's modern approach key to success, claim PROs
28 May 2012 | by John Owens
brand between them that had helped the monarchy embrace modernity . These efforts were further ...
Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
represent a huge opportunity for brands to engage with consumers. The question for brands is how they can ... users regularly interact with their tablet while watching TV, which is good news for brands. Nielsen statistics show that effective dual-screening makes brand recall 1.7 times more effective than TV advertising ...
Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
The ad, created by Karmarama, features established brand character 'Joe', played by stand-up comedian, Craig Murray, walking across Ilkley Moor in Yorkshire, delivering a manifesto about the quality and pricing of Plusnet's broadband. The ending shows a huge dog painted on the side of a hill ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
