Virgin Media '10 things project' by Start
07 Jul 2010
Virgin Media has unveiled a new digital campaign created by branding and digital agency Start
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Biggest brands: BrandZ top 100 global brands
27 Apr 2010 | by Nicola Clark
The latest BrandZ list of the top 100 global brands shows that established names have bucked...Despite the past year's economic doldrums, the value of the world's top 100 brands still rose by 4%, to $2.04tn, according to the BrandZ Global Brands study. This brings the total increase in the value of those brands making up the top 100 over the past five years to 40%. According to the findings ...
Brands take the initiative in Fairtrade Fortnight
22 Feb 2010 | by Sarah Johnson
Many of the UK's biggest brands already boast Fairtrade endorsement for some products and include the accreditation within their marketing campaigns. View the gallery of some of the most actively engaged brands aligned with Fairtrade values here. ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing...The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV VOTE FOR YOUR FAVOURITE BRAND AT www.annualdinner2010.com/vote APPLE A relentless focus ... of Premiership rugby, Aviva recently embarked on its first global brand campaign. The initiative offers customers ...
Brands get behind Comic Relief 2011
18 Mar 2011 | by Sarah Johnson
Brands from British Airways to TK Maxx have supported this year's Red Nose Day push for Comic...Established 25 years ago, Comic Relief strives to create a just world free from poverty by driving positive change through the power of entertainment. Now a regular fixture on the BBC, brands and celebrities have once again been activitely supporting this year's fundraising activity. All news coverage ...
Brand Republic inducts its first Hall of Famers
23 Sep 2011 | by Staff
Brand Republic has inducted the first six entrants to its Hall of Fame with Dare, Jill McDonald...At the gala dinner of BrandMax, the marketing event held over two days at London s Altitude 360, Brand Republic welcomed half a dozen leaders, brands and innovators into its Hall of Fame launched ... , global managing director Isobar network Brands Innocent John Lewis The Hall of Fame ...
Brand backers await World Cup 2018 decision
02 Dec 2010 | by John Reynolds
Brands such as Morrisons and British Airways will learn this afternoon whether their support...brands have put themselves in a position to grab some of that potential spend by backing the bid ... and advertising industry, and that global brands would invest more in airtime, print and online advertising ...
Bloomberg Businessweek 'brand campaign', created in-house
29 Nov 2011
Bloomberg Businessweek has launched an outdoor advertising campaign to promote the personality of the magazine and build on its editorial and commercial strengths.
Newspaper Marketing Agency 'brand campaign' by McCann Erickson
13 Oct 2009
In a bid to turnaround the criticism that newspapers are an outdated medium, the NMA has launched a campaign aimed at encouraging advertisers to utilise press advertising.
Evening Standard 'brand re-launch' by McCann Erickson
22 May 2009
McCann Erickson has created a re-launch ad campaign for the Evening Standard in a bid to re-connect with London readers.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
