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to position its Mulipa baby foods range as a premium brand....Nutricia has appointed Hamilton Wright to co-ordinate a direct marketing campaign designed to position its Mulipa baby foods range as a premium brand. ...
Brand extensions that succeed begin in the same place: by asking what customers want, writes Robert...If you own a strong brand, there is the perpetual temptation to stretch it into new product areas ... with the design-conscious funkiness of the parent brand to immense commercial success, or Caterpillar's move ... of the parent brand have been misunderstood or carelessly interpreted. Pearlfisher creative partner Jonathan ...
Legal & General is reviewing its entire approach to marketing communications to create a consistent image across its individual business operations.
League Against Cruel Sports, the anti-hunting campaign group, is to remove its branding from all
of its name across its large portfolio of grocery brands. The venture is thought to be the first time...of its name across its large portfolio of grocery brands. The venture is thought to be the first time that a company has chosen to draw consumer attention to the links between its brands via point ... , is consulting a number of agencies to develop a multi-brand promotional strategy across different sectors ...
Teachers plus, the teacher recruitment agency, has unveiled a brand identity through Likeminded
as it prepares to hive off its consumer brand to NTL and concentrate on promoting itself as a global business...failed to brand its local cable companies consistently enough to provide strong competition ... . The win is good news for Rapier, which was responsible for launching Cable consumer brand to the UK ... , will concentrate on building its business brand worldwide. Its parent company owns cable interests in Australia ...
of its biggest brands, was in need of a major brand overhaul. In January, the company told assembled ... the brand and product attributes' and rejuvenate the category'. Then PepsiCo introduced its secret weapon. In swept Peter Arnell, chief executive of brand and innovation agency the Arnell Group. In a rambling ...
LONDON - Holiday camp brand Butlins has appointed customer publishing agency, August Media...-themed weekends and then creating a set of brand guidelines for all media, including fonts, colours, tones, logos and marketing slogans. Mark Lonergan, August Media s managing director, said: The branding brief from ... Beechwood, Butlins lead creative agency, on the project. Jae Hopkins, Butlins client brand manager ...
The brand has the perfect strategy for how to prosper in the face of competition from own labels...playbook on how to survive and prosper in an age of own-label brands. First you must focus. Heinz might be famous for its '57 varieties', but that was a portfolio for a long-lost age, when stores sold your brands ... 15 brands account for 70% of sales. In the UK, that portfolio includes the Lea Perrins and Weight ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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