08 Dec 2010
| by Rachel Barnes
take top honours as Marketing's Branding Agency of the Year.
This year, the agency boasted ...
-wrap.
For Vodafone, the agency reviewed its global brand identity and devised fresh guidelines for the mobile operator's international marketing teams. The Partners' status as 'European brand guardians' for eBay also ...
30 Mar 2011
| by Alex Brownsell
Friends Life, the newly-formed life insurance business, has unveiled its branding and marketing...assurance businesses acquired from Bupa and AXA UK.
The blue and white branding for Friends Life ...
in the brand's lettering to emphasise how the insurance company can help its five million customers "navigate ...
The Gate, across print and outdoor. The brand has also secured a 12-month sponsorship of Bristol Parkway ...
17 Jan 2012
| by John Reynolds
branding with a celebrity-led campaign....in online and point-of-sale activity.
PizzaExpress recently undertook the biggest brand refresh in its 46 ...
10 May 2011
| by Ed Owen
Dixons Retail is to promote its installation and after-sales care brand, Knowhow, through ad...Knowhow, which is to replace the retailer s existing Tech Guys maintenance brand, will offer services to buyers of gadgets and white goods.
Currys will continue to run its Star Wars-themed ads, developed by M C Saatchi, with a major push planned in the build-up to Christmas. The Knowhow branding ...
18 Aug 2011
| by Katherine Levy
Branded apps can work well for clients, but just make sure they're useful, Katherine Levy writes....brands don't know how to engage with users effectively on smartphones. The figures show that 80 per cent of branded apps have been downloaded less than 1,000 times, and only 1 per cent of branded apps have managed one million downloads or more. Which begs the question: should brands invest time and money creating ...
25 Jun 2010
| by James Devon and Graham Kerr, MBA
Potentially, it's good to be 'lighting many small fires' but at the same time, a brand can benefit...been extremely valuable, connecting with audiences by producing tangible expressions of what a brand ...
of this vagary, it helps for the brand to create several bits of interestingness that don't cost very much, get ...
already have strong brand identities. Nike, Burger King, Marmite, Volkswagen and so on. People already ...
28 Jun 2010
| by Sara Kimberley
Car brands Kia and Nissan have both run ads in national newspapers today (Monday), paying tongue...its Nissan GT-R brand. The ad, created by TBWA, runs with the headline "One match the Germans didn ...
07 Jul 2010
Virgin Media has unveiled a new digital campaign created by branding and digital agency Start
28 Feb 2012
| by Nicola Clark
The new look, which the retailer began planning a year ago, has been created by branding agency ...
a house built and styled completely out of shipping containers.
Becky Brock, brand controller ...
to Brock, 60% of the brand s customers are women. In many cases, women are the decision ...
10 Sep 2010
| by Alex Brownsell
The Kesa-owned brand is rolling out a multi-million pound campaign from Wednesday 15 September based around the strapline Come and play . The ads, created by Euro RSCG, will feature staff engaging ...
-coloured uniforms to give them a relaxed and younger appearance. The new look was designed by branding agency ...
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