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River Island has appointed Landor Associates to undertake a brand evaluation project to give...: "Landor demonstrated a thorough understanding of the River Island brand and are both creatively ...
branding presence on the hire bicycles and docking stations, on signage along the cycle superhighways ... criticised the branding for being heavy-handed A spokesman for the bank said: "The strategy is to have really strong branding on the bikes and across the whole scheme, and all the communications are clearly ...
WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America...The team will handle Bank of America's overall brand positioning, as well as branding ... s brand agency Brand Union already handled some work for the client. Hill Holiday has retained ... both the progress we ve made as well as the value of our brand and our company to all of our ...
PBS UK, the new channel from US broadcaster Public Broadcasting Service, has appointed branding...to 360 locally-based stations, but is set to launch a UK PBS-branded station on the Sky platform on 1 November. DPJ will repurpose the PBS branding used by member stations when they broadcast PBS ... -loved for the breadth of high-quality and enriching television. It can all be unified by the brand promise of television ...
Iceland's cheap and cheerful branding could be replaced on the UK high street by the green.... The brand logic of such a deal is questioned by Jim Prior, branding expert and managing director of WPP ... those brands to integrate. "The question I'd ask is it worth the effort? Is the business case really that strong that you can find compatibility between these businesses? "This isn't a brand deal ...
UKTV, the UK cable and satellite broadcaster, has appointed Harriman Steel to handle branding...as the production of a new series of idents featuring the new Watch branding. UKTV first started approaching ...
Jon Tipple, McCann London's head of planning, has moved to sister branding agency FutureBrand
, branding and below-the-line account....The agency is working on the launch of an autumn brand campaign for the Premier League football club, and will also handle CRM and promotional work. The team working on the account will be creatively led by executive creative director Greg Milbourne. It will report directly to Simon Esland, head ...
than a power struggle in which brands seek to exploit a buyer's market. This was the overarching theme of a recent joint IPA/ISBA roundtable discussion, attended by 17 leaders from brands and agencies ... of the roundtable to gauge opinion on current pitching methods. The research revealed that 58% of brands felt ...
Tyrrells, the potato-crisp maker, is to move beyond its core offering into selling popcorn, in a move to diversify its revenue streams.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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