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Spreading the message through word of mouth is an age-old practice, but the rise of the internet has massively enhanced this marketing technique. Deborah Bonello reports.
Food producer Baxters is spending pounds 6.5m over the next four months on an integrated TV, radio, press and poster campaign to support its range of soups, chutneys, jams and sauces. The campaign, through Edinburgh-based The Union, introduces a new slogan, Baxters - We ve Got a Name for It .
Nutricia has appointed Hamilton Wright to co-ordinate a direct marketing campaign designed to position its Mulipa baby foods range as a premium brand.
Strong branding has become the most important factor in marketing financial services, according to a Datamonitor report. A survey found that 60% of respondents from banks, 75% from building societies and 94% from insurers said branding was the only sustainable competitive advantage in their markets.
Campod, a charity that raises funds for research into diseases such as breast cancer and MRSA, has updated its branding with a fresh look by Ware Anthony Rust.
Harrogate Spa Water has unveiled the design for a charity-linked water brand that will roll out in the multiples later this spring.
Aston University has overhauled its branding as it positions itself as a leading academic institution. The work was carried out by branding agency Spencer de Bois.
Npower has unveiled the branding for its new home energy service, hometeam. Design agency WPA Pinfold created the identity, based on the concept of 'little things make all the difference'.
Superjam, the sugar-free jam created by Scottish entrepreneur Fraser Doherty, has unveiled its branding, created by Edinburgh agency Ias Smarts. Superjam is rolling out in 130 Waitrose stores this month.
Superleague Formula, a new motorsport involving high-performance, single-seater vehicles bearing the colours of football teams, has unveiled its branding through Imagination.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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